{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,4]],"date-time":"2026-05-04T23:30:51Z","timestamp":1777937451874,"version":"3.51.4"},"reference-count":47,"publisher":"SAGE Publications","issue":"12","license":[{"start":{"date-parts":[[2024,9,11]],"date-time":"2024-09-11T00:00:00Z","timestamp":1726012800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2024,9,11]],"date-time":"2024-09-11T00:00:00Z","timestamp":1726012800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2025,12]]},"abstract":"<jats:p>This article examines how \u2018pleasing the algorithm\u2019, or engaging with algorithms to gain rewards such as visibility for one\u2019s content on digital platforms, is treated from a moral perspective. Drawing from Harr\u00e9\u2019s work on moral orders, our qualitative analysis of Reddit messages focused on social media content creation illustrates how so-called folk theories of algorithms are used for moral evaluations about the responsibilities and worthiness of different actors. Moral judgements of the actions of content creators encompass ideas of individuals and their agency in relation to algorithmic systems, and these ideas influence the assessment of algorithm-pleasing as an integral part of the craft, as condemnable behaviour, or as a necessary evil. In this way, the feedback loops that arrange people and code into algorithmic systems inevitably make theories about those systems also theories about humans and their behaviour and agency.<\/jats:p>","DOI":"10.1177\/14614448241278674","type":"journal-article","created":{"date-parts":[[2024,9,13]],"date-time":"2024-09-13T21:38:56Z","timestamp":1726263536000},"page":"6492-6509","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":6,"title":["Moral orders of pleasing the algorithm"],"prefix":"10.1177","volume":"27","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-6877-7957","authenticated-orcid":false,"given":"Jesse","family":"Haapoja","sequence":"first","affiliation":[{"name":"Aalto University, Finland; University of Helsinki, Finland"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5979-1607","authenticated-orcid":false,"given":"Laura","family":"Savolainen","sequence":"additional","affiliation":[{"name":"University of Helsinki, Finland"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3165-4889","authenticated-orcid":false,"given":"Hanna","family":"Reinikainen","sequence":"additional","affiliation":[{"name":"University of Helsinki, Finland"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9737-3414","authenticated-orcid":false,"given":"Tuukka","family":"Lehtiniemi","sequence":"additional","affiliation":[{"name":"University of Helsinki, Finland"}]}],"member":"179","published-online":{"date-parts":[[2024,9,11]]},"reference":[{"key":"e_1_3_4_2_1","doi-asserted-by":"publisher","DOI":"10.1086\/725146"},{"key":"e_1_3_4_3_1","doi-asserted-by":"publisher","DOI":"10.1080\/08351813.1998.9683594"},{"key":"e_1_3_4_4_1","doi-asserted-by":"publisher","DOI":"10.1515\/9781400827145"},{"key":"e_1_3_4_5_1","doi-asserted-by":"publisher","DOI":"10.1093\/oso\/9780190493028.001.0001"},{"key":"e_1_3_4_6_1","doi-asserted-by":"publisher","DOI":"10.1177\/1461444818815684"},{"key":"e_1_3_4_7_1","doi-asserted-by":"publisher","DOI":"10.1177\/14614448221081802"},{"key":"e_1_3_4_8_1","first-page":"3163","volume-title":"CHI \u2019: 17: Proceedings of the 2017 CHI conference on human factors in computing systems","author":"DeVito MA","year":"2017","unstructured":"DeVito MA, Gergle D, Birnholtz J (2017) \u2018Algorithms ruin everything\u2019: #RIPTwitter, folk theories, and resistance to algorithmic change in social media. 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