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We adopted a mixed-method approach, incorporating an online experiment that simulates the YouTube interface and an Interrupted Time Series analysis of real-world user reactions, to assess how the policy affects user engagement. Specifically, we looked at how the absence of one-sided digital cues, combined with content characteristics and individual user predispositions, influences user behavior. Our findings suggest that YouTube\u2019s initiative to boost platform positivity had limited success: user responses were more influenced by their ideological leanings than by visible digital cues; Hiding dislikes reduced commenting frequencies and inadvertently increased negative expression. These results highlight the stronger role of ideological beliefs over social cues in shaping engagement, challenging the presumed impact of audience conformity and the negativity bias on social media dynamics.<\/jats:p>","DOI":"10.1177\/14614448241287510","type":"journal-article","created":{"date-parts":[[2024,10,15]],"date-time":"2024-10-15T03:13:51Z","timestamp":1728962031000},"page":"230-249","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":2,"title":["Beyond dislike counts: How YouTube users react to the visibility of social cues"],"prefix":"10.1177","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-6771-3820","authenticated-orcid":false,"given":"Maggie Mengqing","family":"Zhang","sequence":"first","affiliation":[{"name":"University of Illinois Urbana-Champaign, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5043-9159","authenticated-orcid":false,"given":"Yee Man Margaret","family":"Ng","sequence":"additional","affiliation":[{"name":"University of Illinois Urbana-Champaign, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2024,10,15]]},"reference":[{"key":"e_1_3_4_2_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2015.05.036"},{"key":"e_1_3_4_3_1","unstructured":"AllSides (2022) Allsides Media Bias Ratings. 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