{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,10]],"date-time":"2026-07-10T22:14:26Z","timestamp":1783721666614,"version":"3.55.0"},"reference-count":56,"publisher":"SAGE Publications","issue":"1","license":[{"start":{"date-parts":[[2024,10,28]],"date-time":"2024-10-28T00:00:00Z","timestamp":1730073600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2024,10,28]],"date-time":"2024-10-28T00:00:00Z","timestamp":1730073600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2026,1]]},"abstract":"<jats:p>\n                    Misinformation thrives on social media, prompting much research into social media interventions such as debunks. This paper tests debunking\u2019s effectiveness against an understudied but prominent form of online misinformation: misleading organizational claims of corporate social responsibility, or\n                    <jats:italic toggle=\"yes\">CSR-washing<\/jats:italic>\n                    . British participants (\n                    <jats:italic toggle=\"yes\">N<\/jats:italic>\n                    = 657) took part in a preregistered experiment with a 2 (debunk: present, absent) x 3 (CSR-washing: greenwashing, bluewashing, purplewashing) between-subjects design. They saw an Instagram ad from a fictional clothing company that showcased its dedication to environmental sustainability, gender equality in the workplace, or the elimination of child labor. Half of the participants then received a debunk. Unlike most previous research which showed continued influence of misinformation after debunking, we found that the debunks were very effective: they reversed the persuasive effects of CSR-washing, resulting in negative brand attitudes and low purchase intentions. Several explanations for this finding are discussed, highlighting CSR-washing\u2019s distinctiveness from many other forms of misinformation.\n                  <\/jats:p>","DOI":"10.1177\/14614448241288482","type":"journal-article","created":{"date-parts":[[2024,10,28]],"date-time":"2024-10-28T05:29:11Z","timestamp":1730093351000},"page":"333-356","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":6,"title":["Debunking the corporate paint shop: Examining the effects of misleading corporate social responsibility claims on social media"],"prefix":"10.1177","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-0064-5154","authenticated-orcid":false,"given":"Britta C","family":"Brugman","sequence":"first","affiliation":[{"name":"Amsterdam School of Communication Research, University of Amsterdam, The Netherlands"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Dian","family":"van Huijstee","sequence":"additional","affiliation":[{"name":"Department of Communication Science, Vrije Universiteit Amsterdam, The Netherlands"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9852-7470","authenticated-orcid":false,"given":"Ellen","family":"Droog","sequence":"additional","affiliation":[{"name":"Department of Communication Science, Vrije Universiteit Amsterdam, The Netherlands"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2024,10,28]]},"reference":[{"key":"e_1_3_5_2_1","doi-asserted-by":"publisher","DOI":"10.1177\/2053168019848554"},{"key":"e_1_3_5_3_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-031-43785-4_6"},{"key":"e_1_3_5_4_1","doi-asserted-by":"publisher","DOI":"10.1037\/1089-2680.5.4.323"},{"key":"e_1_3_5_5_1","doi-asserted-by":"publisher","DOI":"10.1093\/oso\/9780190923624.001.0001"},{"key":"e_1_3_5_6_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10551-012-1360-0"},{"key":"e_1_3_5_7_1","doi-asserted-by":"publisher","DOI":"10.53106\/102873102022064201004"},{"key":"e_1_3_5_8_1","doi-asserted-by":"publisher","DOI":"10.1080\/08850607.2022.2047533"},{"key":"e_1_3_5_9_1","doi-asserted-by":"publisher","DOI":"10.5408\/13-071.1"},{"key":"e_1_3_5_10_1","doi-asserted-by":"publisher","DOI":"10.1177\/20563051211069048"},{"key":"e_1_3_5_11_1","doi-asserted-by":"publisher","DOI":"10.1186\/s12302-020-0300-3"},{"key":"e_1_3_5_12_1","doi-asserted-by":"publisher","DOI":"10.1177\/1050651917729863"},{"key":"e_1_3_5_13_1","doi-asserted-by":"publisher","DOI":"10.1177\/1050651919874105"},{"key":"e_1_3_5_14_1","doi-asserted-by":"publisher","DOI":"10.1038\/s44159-021-00006-y"},{"key":"e_1_3_5_15_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jclepro.2021.128927"},{"key":"e_1_3_5_16_1","volume-title":"Introduction to mediation, moderation, and conditional process analysis: A regression-based approach","author":"Hayes AF","year":"2017","unstructured":"Hayes AF (2017). 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