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An analysis of the content, form, and stance of 250 videos revealed that creators of PoV memes lip-sync to audio remediated from pop culture and mimic how they imagine \u201cyou\u201d would act in a given scenario. I offer the concept of \u201cechoic affiliation\u201d to describe how PoV memes leverage TikTok\u2019s \u201cuse this sound\u201d function to construct ephemeral bonds between users. Furthermore, PoV memes textually articulate multiple perspectives, producing intersubjective encounters that reflect a platform imaginary in which \u201cthe algorithm\u201d efficiently clusters similar people on the same \u201cside\u201d of the app. In the conclusions, I present a novel definition of PoV memes and reflect on the pivotal role of affiliation for TikTok\u2019s platform vernacular.<\/jats:p>","DOI":"10.1177\/14614448241290234","type":"journal-article","created":{"date-parts":[[2024,11,6]],"date-time":"2024-11-06T01:14:21Z","timestamp":1730855661000},"page":"380-400","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":10,"title":["\u201cPoV: You are reading an academic article.\u201d The memetic performance of affiliation in TikTok\u2019s platform vernacular"],"prefix":"10.1177","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2830-528X","authenticated-orcid":false,"given":"Tommaso","family":"Trill\u00f2","sequence":"first","affiliation":[{"name":"The Hebrew University of Jerusalem, Israel"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2024,11,5]]},"reference":[{"key":"e_1_3_5_2_1","doi-asserted-by":"crossref","unstructured":"Abidin C (2020) Mapping internet celebrity on TikTok: Exploring attention economies and visibility labours. 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