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By integrating the tripartite influence model\u2019s focus on media influence with self-objectification theory, we explore the mechanisms connecting Fitspiration consumption to female sexual autonomy. Specifically, we examine the mediating roles of perceived realism, ideal body internalization, appearance comparison, and body shame, as well as the moderating effect of social media usage habits. Data from 818 Chinese women were analyzed using partial least squares structural equation modeling. The results indicate that exposure to Fitspiration content increases perceived realism, which in turn influences ideal body internalization and appearance comparison, leading to heightened body shame and reduced sexual assertiveness. In addition, social media usage habits further shape the relationship between media exposure and perceived realism.<\/jats:p>","DOI":"10.1177\/14614448241292740","type":"journal-article","created":{"date-parts":[[2024,11,18]],"date-time":"2024-11-18T03:55:19Z","timestamp":1731902119000},"page":"485-506","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":2,"title":["The impact of Fitspiration content on women\u2019s body shame and sexual assertiveness: A PLS-SEM and multigroup analysis"],"prefix":"10.1177","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0091-6126","authenticated-orcid":false,"given":"Yu","family":"Guo","sequence":"first","affiliation":[{"name":"Macau University of Science and Technology, China"}]},{"given":"Duorui","family":"Wang","sequence":"additional","affiliation":[{"name":"Macau University of Science and Technology, China"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0623-0985","authenticated-orcid":false,"given":"Hongzhe","family":"Xiang","sequence":"additional","affiliation":[{"name":"Tsinghua University, China"}]}],"member":"179","published-online":{"date-parts":[[2024,11,18]]},"reference":[{"key":"e_1_3_3_2_1","doi-asserted-by":"publisher","DOI":"10.29333\/iji.2020.1313a"},{"key":"e_1_3_3_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2019.08.004"},{"key":"e_1_3_3_4_1","doi-asserted-by":"publisher","DOI":"10.1371\/journal.pone.0139004"},{"key":"e_1_3_3_5_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.07.063"},{"key":"e_1_3_3_6_1","doi-asserted-by":"publisher","DOI":"10.1007\/s12119-012-9152-3"},{"key":"e_1_3_3_7_1","doi-asserted-by":"publisher","DOI":"10.4324\/9781351292924-4"},{"key":"e_1_3_3_8_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jpag.2011.11.008"},{"key":"e_1_3_3_9_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.bodyim.2019.03.004"},{"key":"e_1_3_3_10_1","doi-asserted-by":"publisher","DOI":"10.1111\/jcc4.12021"},{"key":"e_1_3_3_11_1","doi-asserted-by":"publisher","DOI":"10.1002\/eat.22403"},{"key":"e_1_3_3_12_1","volume-title":"Eating Disorders and Obesity: A Comprehensive Handbook, Third Edition","author":"Brownell KD","year":"2017","unstructured":"Brownell KD, Walsh BT (eds) (2017) Eating Disorders and Obesity: A Comprehensive Handbook, Third Edition. 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