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Employing a multidisciplinary approach, it integrates qualitative and quantitative methods, leveraging tools such as Twitter API (X), twerc, NVivo, Botometer, and Rstat within the Netnographic method. The analysis reveals temporal dynamics of new account infiltrations on Twitter during war, emphasizing their engagement in hashtag campaigns for information\/influence operations. A surge in new account creation coinciding with the war\u2019s onset is identified, along with the strategic deployment of political bots within these accounts for algorithmic manipulation. The findings affirm that the theoretical intertwining of computational propaganda and information operations manifests through social media\u2019s agenda-setting and framing effects. The study significantly contributes to the discourse on information warfare in contemporary conflicts by unraveling the intricate web of digital manipulation during the Tigray war.<\/jats:p>","DOI":"10.1177\/14614448241302319","type":"journal-article","created":{"date-parts":[[2024,12,22]],"date-time":"2024-12-22T23:23:46Z","timestamp":1734909826000},"page":"765-792","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":1,"title":["The theoretical wedding of computational propaganda and information operations: Unraveling digital manipulation in conflict zones"],"prefix":"10.1177","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5774-552X","authenticated-orcid":false,"given":"Yirgalem A","family":"Haile","sequence":"first","affiliation":[{"name":"Istanbul University, Turkey"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2024,12,22]]},"reference":[{"key":"e_1_3_3_2_1","unstructured":"Abbink J (2021) The Ethiopia conflict in international relations and global media discourse. 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