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My thesis is that TikTok represents a second generation of social media, which differs from first-generation social media in the way users are exposed to content. While first-generation social media revolved around \u2018networked publics\u2019 formed by explicit interpersonal connections, second-generation social media introduces \u2018clustered publics\u2019. These are statistically constructed \u2018neighbourhoods\u2019 of users, in which people are brought together based on their past online behaviour and their similarity in interest and taste. Clustering users around shared interests has proven very effective in driving online engagement, leading other platforms to mimic TikTok, in what can be described as \u2018TikTokification\u2019. 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