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Based on the research, we develop a new understanding of \u2018social digital dilemmas\u2019, situating our analysis within the rapidly changing social media environment that uses algorithmic technologies and recommendation systems to automatically feed and personalise content to users. These social digital dilemmas are negotiated within relational social networks taking into account digital skills and literacies, household rules and realms of responsibility for children\u2019s online safety that cut across differences in gender, family structure, cultural background and children\u2019s disability status. 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