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We argue that users creatively build these \u2018glocal\u2019 cultures on affordances but also globally disseminated cultural toolkits of, in this case, imageboards. We present such an empirical analysis of Ylilauta, a Finnish-language imageboard with important similarities but also differences to previously studied English-language imageboards such as 4chan. Users of Ylilauta construct strong social boundaries, bonds and speech norms, unofficial rules of conduct and belonging in the anonymous online culture. 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