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Using offline and online ethnographic methods, the authors demonstrate how delivery workers do community on the streets of Bangkok and leverage smartphones and social media to extend their communities to the online realm. These community practices are culturally constituted and share characteristics with pre-existing communities in the transportation sector in Thailand. However, while these older communities are under pressure from rationalisation, or in Weber\u2019s terms,\n                    <jats:italic toggle=\"yes\">Vergesellschaftung<\/jats:italic>\n                    , rider communities emerge from the rational conditions of delivery platforms. Through this analysis, the article demonstrates how Weber\u2019s theory effectively captures the dialectical dynamics of doing community and rationalisation in digital economies, suggesting that scholarship on digital platforms and media could benefit from adopting a Weberian analysis of social change.\n                  <\/jats:p>","DOI":"10.1177\/14614448241312653","type":"journal-article","created":{"date-parts":[[2025,2,19]],"date-time":"2025-02-19T06:34:43Z","timestamp":1739946883000},"page":"1710-1729","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":0,"title":["Smartphones and \u2018doing community\u2019 in Bangkok\u2019s platform economy: A Weberian analysis"],"prefix":"10.1177","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0009-0008-8539-3531","authenticated-orcid":false,"given":"Daniel","family":"McFarlane","sequence":"first","affiliation":[{"name":"Mahidol University, Thailand"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0731-8463","authenticated-orcid":false,"given":"Yannik","family":"Mieruch","sequence":"additional","affiliation":[{"name":"Thammasat University, Thailand"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5426-4552","authenticated-orcid":false,"given":"Tony","family":"Waters","sequence":"additional","affiliation":[{"name":"Leuphana University, Germany"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2025,2,19]]},"reference":[{"key":"e_1_3_4_2_1","doi-asserted-by":"publisher","DOI":"10.1080\/01972243.2020.1805248"},{"key":"e_1_3_4_3_1","volume-title":"The Control Revolution: Technological and Economic Origins of the Information Society","author":"Beniger JR","year":"1997","unstructured":"Beniger JR (1997) The Control Revolution: Technological and Economic Origins of the Information Society. 5th print. 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