{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,4]],"date-time":"2026-07-04T11:53:45Z","timestamp":1783166025771,"version":"3.54.6"},"reference-count":51,"publisher":"SAGE Publications","issue":"5","license":[{"start":{"date-parts":[[2025,2,19]],"date-time":"2025-02-19T00:00:00Z","timestamp":1739923200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2025,2,19]],"date-time":"2025-02-19T00:00:00Z","timestamp":1739923200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2026,5]]},"abstract":"<jats:p>Rankings are a well-established genre for evaluating diverse phenomena, yet culturally resonant critiques of them are relatively rare. This paper examines how student vloggers on YouTube challenge and reinterpret university rankings through \u2018tier list\u2019 and \u2018reaction\u2019 videos, thereby shifting genre expectations. Through a move analysis of 30 such videos, we identify 3 rhetorical actions \u2013 making sense of ranking, audience interpellation and subverting the ranking genre \u2013 and discuss how the ranking\u2019s remediation simultaneously rejects and reinforces hierarchy as the social form underlying it. This results in often humorous critiques where vloggers challenge \u2018objective\u2019 cardinal assumptions and posit rank as collaboratively constructed. Remediation in social media has the potential to not only make visible genre work performed by the genre\u2019s discursive community, but in doing so also reconfigures the rhetorical premises that characterise the ranking genre in the first place.<\/jats:p>","DOI":"10.1177\/14614448251316795","type":"journal-article","created":{"date-parts":[[2025,2,19]],"date-time":"2025-02-19T06:44:01Z","timestamp":1739947441000},"page":"1955-1976","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":4,"title":["\u2018Rankings are all bullsh*t anyway, why not do my own?\u2019: Vloggers and genre remediation"],"prefix":"10.1177","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0790-6799","authenticated-orcid":false,"given":"Astrid","family":"Van den Bossche","sequence":"first","affiliation":[{"name":"King\u2019s College London, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0485-9096","authenticated-orcid":false,"given":"Jelena","family":"Brankovic","sequence":"additional","affiliation":[{"name":"Humboldt-Universit\u00e4t zu Berlin, Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2775-3112","authenticated-orcid":false,"given":"Morten","family":"Hansen","sequence":"additional","affiliation":[{"name":"King\u2019s College London, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2025,2,19]]},"reference":[{"key":"e_1_3_4_2_1","doi-asserted-by":"publisher","DOI":"10.1177\/1461444817750565"},{"key":"e_1_3_4_3_1","doi-asserted-by":"publisher","DOI":"10.1177\/1354856517737222"},{"key":"e_1_3_4_4_1","doi-asserted-by":"publisher","DOI":"10.1177\/01708406221128373"},{"key":"e_1_3_4_5_1","doi-asserted-by":"crossref","unstructured":"Biber D Connor U Upton TA et al (2007) Introduction to move analysis. In: Biber D Connor U Upton TA (eds) Discourse on the Move: Using Corpus Analysis to Describe Discourse Structure (Studies in Corpus Linguistics). Amsterdam: John Benjamins Publishing Company pp. 23\u201341. Available at: https:\/\/benjamins.com\/catalog\/scl.28.04kan (accessed 15 November 2024).","DOI":"10.1075\/scl.28"},{"key":"e_1_3_4_6_1","first-page":"12580","article-title":"\u2018Would you rather?\u2019 Weirdness and affect in reaction videos to porn","volume":"27","author":"Bliss L","year":"2022","unstructured":"Bliss L (2022) \u2018Would you rather?\u2019 Weirdness and affect in reaction videos to porn. First Monday 27: 12580.","journal-title":"First Monday"},{"key":"e_1_3_4_7_1","doi-asserted-by":"publisher","DOI":"10.1177\/15274764221134520"},{"key":"e_1_3_4_8_1","volume-title":"Remediation: Understanding New Media","author":"Bolter JD","year":"2000","unstructured":"Bolter JD, Grusin R (2000) Remediation: Understanding New Media (Revised edition). Cambridge, MA: MIT Press."},{"key":"e_1_3_4_9_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10734-017-0169-2"},{"key":"e_1_3_4_10_1","doi-asserted-by":"publisher","DOI":"10.1515\/zfsoz-2018-0118"},{"key":"e_1_3_4_11_1","doi-asserted-by":"publisher","DOI":"10.1093\/reseval\/rvac035"},{"key":"e_1_3_4_12_1","article-title":"How YouTubers make popular marketing videos? Speech Acts, move structure, and audience response in YouTube influencer marketing videos","volume":"13","author":"Chen G","year":"2023","unstructured":"Chen G, Li Y, Sun Y (2023) How YouTubers make popular marketing videos? Speech Acts, move structure, and audience response in YouTube influencer marketing videos. Sage Open 13: 21582440231152227.","journal-title":"Sage Open"},{"key":"e_1_3_4_13_1","doi-asserted-by":"crossref","unstructured":"Cotos E (2018) Move analysis. In: Cotos E (ed.) The Encyclopedia of Applied Linguistics. John Wiley & Sons pp. 1\u20138. Available at: https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1002\/9781405198431.wbeal1485 (accessed 15 November 2024).","DOI":"10.1002\/9781405198431.wbeal1485"},{"key":"e_1_3_4_14_1","doi-asserted-by":"publisher","DOI":"10.1080\/01972240600567170"},{"key":"e_1_3_4_15_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jeap.2015.05.008"},{"key":"e_1_3_4_16_1","first-page":"17","volume-title":"Genre in the Climate Debate","author":"Devitt AJ","year":"2021","unstructured":"Devitt AJ (2021) Genre for social action: transforming worlds through genre awareness and action. In: Auken S, Sunesen C (eds) Genre in the Climate Debate. Berlin: De Gruyter; Open Poland, pp. 17\u201333."},{"key":"e_1_3_4_17_1","doi-asserted-by":"publisher","DOI":"10.12987\/yale\/9780300218176.001.0001"},{"key":"e_1_3_4_18_1","doi-asserted-by":"publisher","DOI":"10.1177\/0263276419826276"},{"key":"e_1_3_4_19_1","doi-asserted-by":"publisher","DOI":"10.1177\/10506519231179959"},{"key":"e_1_3_4_20_1","doi-asserted-by":"publisher","DOI":"10.1177\/0735275116665876"},{"key":"e_1_3_4_21_1","first-page":"519","article-title":"The attention economy and the Net","volume":"2","author":"Goldhaber MH","year":"1997","unstructured":"Goldhaber MH (1997) The attention economy and the Net. First Monday 2: 519.","journal-title":"First Monday"},{"key":"e_1_3_4_22_1","doi-asserted-by":"publisher","DOI":"10.1177\/14614448211012372"},{"key":"e_1_3_4_23_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10734-022-00990-x"},{"key":"e_1_3_4_24_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.poetic.2021.101637"},{"key":"e_1_3_4_25_1","unstructured":"Hazelkorn E (2015) Rankings and the Reshaping of Higher Education: The Battle for World-Class Excellence. Dordrecht: Springer. Available at: https:\/\/link.springer.com\/book\/10.1057\/9780230306394"},{"key":"e_1_3_4_26_1","doi-asserted-by":"publisher","DOI":"10.4337\/9781788974981"},{"key":"e_1_3_4_27_1","doi-asserted-by":"publisher","DOI":"10.1080\/08841241.2018.1471014"},{"key":"e_1_3_4_28_1","doi-asserted-by":"publisher","DOI":"10.1177\/17504813241253711"},{"key":"e_1_3_4_29_1","doi-asserted-by":"publisher","DOI":"10.4324\/9781315774626-34"},{"key":"e_1_3_4_30_1","doi-asserted-by":"publisher","DOI":"10.1177\/000312240807300501"},{"key":"e_1_3_4_31_1","doi-asserted-by":"crossref","unstructured":"Levine C (2015) Forms: Whole Rhythm Hierarchy Network. Princeton NJ: Princeton University Press. Available at: https:\/\/www.degruyter.com\/document\/doi\/10.1515\/9781400852604\/html (accessed 14 February 2024).","DOI":"10.23943\/princeton\/9780691160627.001.0001"},{"key":"e_1_3_4_32_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10734-017-0147-8"},{"key":"e_1_3_4_33_1","doi-asserted-by":"publisher","DOI":"10.1177\/1461444809352203"},{"key":"e_1_3_4_34_1","doi-asserted-by":"publisher","DOI":"10.1515\/text-2014-0022"},{"key":"e_1_3_4_35_1","doi-asserted-by":"publisher","DOI":"10.1080\/00335638409383686"},{"key":"e_1_3_4_36_1","first-page":"5391","article-title":"\u2018There\u2019s no place for lulz on LOLCats\u2019: the role of genre, gender, and group identity in the interpretation and enjoyment of an Internet meme","volume":"19","author":"Miltner KM","year":"2014","unstructured":"Miltner KM (2014) \u2018There\u2019s no place for lulz on LOLCats\u2019: the role of genre, gender, and group identity in the interpretation and enjoyment of an Internet meme. First Monday 19: 5391.","journal-title":"First Monday"},{"key":"e_1_3_4_37_1","doi-asserted-by":"publisher","DOI":"10.1177\/2056305118790761"},{"key":"e_1_3_4_38_1","first-page":"018","article-title":"Korean wave| K-Pop fans react: hybridity and the white celebrity-fan on YouTube","volume":"11","author":"Oh DC","year":"2017","unstructured":"Oh DC (2017) Korean wave| K-Pop fans react: hybridity and the white celebrity-fan on YouTube. International Journal of Communication 11: 018.","journal-title":"International Journal of Communication"},{"key":"e_1_3_4_39_1","doi-asserted-by":"publisher","DOI":"10.2307\/2393771"},{"key":"e_1_3_4_40_1","unstructured":"P. A. Media (2022) Visa scheme for graduates from top 50 non-UK universities is launched. The Guardian 30 May. Available at: https:\/\/www.theguardian.com\/education\/2022\/may\/30\/visa-scheme-graduates-top-50-non-uk-universities-high-potential-individual (accessed 12 August 2024)."},{"key":"e_1_3_4_41_1","doi-asserted-by":"publisher","DOI":"10.1177\/1461444814541527"},{"key":"e_1_3_4_42_1","unstructured":"Rieder B (n.d.) YouTube data tools (Version 1.23). Available at: https:\/\/tools.digitalmethods.net\/netvizz\/youtube\/ (accessed 31 December 2022)."},{"key":"e_1_3_4_43_1","first-page":"10667","article-title":"Mapping YouTube: a quantitative exploration of a platformed media system","volume":"25","author":"Rieder B","year":"2020","unstructured":"Rieder B, Coromina Matamoros-Fern\u00e1ndez \u00d2A (2020) Mapping YouTube: a quantitative exploration of a platformed media system. First Monday 25: 10667.","journal-title":"First Monday"},{"key":"e_1_3_4_44_1","doi-asserted-by":"crossref","unstructured":"Schoeneborn D (2013) The Pervasive Power of PowerPoint: How a Genre of Professional Communication Permeates Organizational Communication. Organization Studies 34(12): 1777\u20131801. https:\/\/doi.org\/10.1177\/0170840613485843","DOI":"10.1177\/0170840613485843"},{"key":"e_1_3_4_45_1","doi-asserted-by":"publisher","DOI":"10.1177\/2056305119847514"},{"key":"e_1_3_4_46_1","volume-title":"Genre Analysis: English in Academic and Research Settings","author":"Swales J","year":"1990","unstructured":"Swales J (1990) Genre Analysis: English in Academic and Research Settings. Cambridge: Cambridge University Press."},{"key":"e_1_3_4_47_1","doi-asserted-by":"publisher","DOI":"10.1515\/9783110214406-007"},{"key":"e_1_3_4_48_1","doi-asserted-by":"publisher","DOI":"10.1177\/20563051231177951"},{"key":"e_1_3_4_49_1","doi-asserted-by":"publisher","DOI":"10.1093\/jcmc\/zmac011"},{"key":"e_1_3_4_50_1","doi-asserted-by":"publisher","DOI":"10.1080\/08838151.2015.1127241"},{"key":"e_1_3_4_51_1","doi-asserted-by":"publisher","DOI":"10.2307\/258774"},{"key":"e_1_3_4_52_1","volume-title":"Disavowal","author":"Zupan\u010di\u010d A","year":"2024","unstructured":"Zupan\u010di\u010d A (2024) Disavowal. Hoboken, NJ: John Wiley & Sons."}],"container-title":["New Media &amp; Society"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/14614448251316795","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/14614448251316795","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/14614448251316795","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,5,2]],"date-time":"2026-05-02T07:51:04Z","timestamp":1777708264000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/14614448251316795"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,2,19]]},"references-count":51,"journal-issue":{"issue":"5","published-print":{"date-parts":[[2026,5]]}},"alternative-id":["10.1177\/14614448251316795"],"URL":"https:\/\/doi.org\/10.1177\/14614448251316795","relation":{},"ISSN":["1461-4448","1461-7315"],"issn-type":[{"value":"1461-4448","type":"print"},{"value":"1461-7315","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025,2,19]]}}}