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This study examines the lived experiences of Deaf creators on Douyin, China\u2019s leading short-video platform, highlighting how they navigate the socio-technical and economic pressures shaping their labour experiences. Drawing on the ethnographic approach, we uncover the tension between the platform\u2019s promise of visibility and the reality of constrained creative autonomy. Deaf creators are frequently compelled to conform to hearing-centric and commercially driven norms, leading to the commodification of Deaf identity and the reinforcement of Deaf stereotypes. Such practices not only normalise societal insensitivity towards Deaf culture but also reduce sign language to superficial and dismissive representations. By applying Callon\u2019s concept of socio-technical agencements, our study critically examines how platform architectures enable and constrain the creative agency of marginalised groups. 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