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This study explores influencers\u2019 social cause communication to understand message attributes, which may be catalysts in increasing public attention to the message and engagement in social causes. Data from Instagram were collected, and data mining with sentiment and semantic network analyses was conducted to discover the patterns of sentiments and themes used in influencers\u2019 social cause communication. The results were then compared with the corporate social responsibility (CSR) communication framework proposed by a previous study. Influencers\u2019 message contents comparable to effective CSR communication were found, as well as their distinct features (e.g. emotional expressions with sentimental words and product promotions). The study provides a foundational understanding of influencers\u2019 communication practices, which may contribute to future research investigating the impacts of those message factors on public perceptions.<\/jats:p>","DOI":"10.1177\/14614448251338499","type":"journal-article","created":{"date-parts":[[2025,5,17]],"date-time":"2025-05-17T01:53:56Z","timestamp":1747446836000},"page":"2592-2614","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":0,"title":["Influencing for the greater good: Data mining of social media influencers\u2019 social cause communication"],"prefix":"10.1177","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8760-9326","authenticated-orcid":false,"given":"Angie","family":"Lee","sequence":"first","affiliation":[{"name":"Auburn University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6472-8031","authenticated-orcid":false,"given":"Te-Lin Doreen","family":"Chung","sequence":"additional","affiliation":[{"name":"Iowa State University of Science and Technology, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7803-0862","authenticated-orcid":false,"given":"Olivia","family":"Johnson","sequence":"additional","affiliation":[{"name":"University of Houston, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2025,5,16]]},"reference":[{"key":"e_1_3_4_2_1","doi-asserted-by":"publisher","DOI":"10.1177\/10949968221128556"},{"key":"e_1_3_4_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2015.09.007"},{"key":"e_1_3_4_4_1","unstructured":"Amra Elma (2021) 150 top fashion influencers in 2021. 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