{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,10]],"date-time":"2026-07-10T01:50:55Z","timestamp":1783648255678,"version":"3.55.0"},"reference-count":61,"publisher":"SAGE Publications","issue":"4","license":[{"start":{"date-parts":[[2026,4,1]],"date-time":"2026-04-01T00:00:00Z","timestamp":1775001600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/"},{"start":{"date-parts":[[2026,4,1]],"date-time":"2026-04-01T00:00:00Z","timestamp":1775001600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2026,4]]},"abstract":"<jats:p>\n                    This article provides a multiplatform systematic analysis of contextual factors in what we term\n                    <jats:italic toggle=\"yes\">memetic misogyny<\/jats:italic>\n                    , a form of implicit, polysemous and ephemeral visual gender-based hate. We draw on a feminist ethnographic approach with a semiotic analysis applied across three case studies of meme-based misogyny (Greta Thunberg, Karens and anti-feminist memes related to protest #\n                    <jats:italic toggle=\"yes\">SisterIDoBelieveYou<\/jats:italic>\n                    ) on Twitter\/X, Facebook, Reddit and YouTube to argue that\n                    <jats:italic toggle=\"yes\">memetic misogyny<\/jats:italic>\n                    is created, maintained and co-shaped by (1) misogynistic contents (depictions, aesthetics and narrative framing), (2) platform affordances (real and imagined) \u2013 above all meme affordances and (3) the hegemonic discourses of the cultural communities where these are distributed. In combination, these three create what we call\n                    <jats:italic toggle=\"yes\">mythologies of memetic misogyny<\/jats:italic>\n                    , that is, gendered socio-cultural and socio-political narratives that present misogynistic ideas as if they were natural, universal and timeless gendered truths, often going unnoticed because of the volatile, polysemous and polycontextual nature of memes.\n                  <\/jats:p>","DOI":"10.1177\/14614448251396942","type":"journal-article","created":{"date-parts":[[2026,4,11]],"date-time":"2026-04-11T06:51:36Z","timestamp":1775890296000},"page":"1592-1618","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":1,"title":["Just a meme? 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