{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,24]],"date-time":"2026-10-24T23:28:04Z","timestamp":1792884484180,"version":"4.5.0"},"reference-count":64,"publisher":"SAGE Publications","issue":"1","license":[{"start":{"date-parts":[[2016,7,11]],"date-time":"2016-07-11T00:00:00Z","timestamp":1468195200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Journal of Consumer Culture"],"published-print":{"date-parts":[[2018,2]]},"abstract":"<jats:p>Community-Supported Agriculture programs have become a popular model for providing consumers with direct economic engagement with independent local organic farms. The degree to which Community-Supported Agriculture members are unified in their identity and consumer interests, however, is unclear. One possibility is that mostly individual interests including supposed nutritional benefits, superior taste, and avoidance of synthetic pesticides motivate Community-Supported Agriculture members. Another is that they are motivated more by environmental and economic concerns at the collective level. Our study engages this debate by analyzing emergent themes in consumers\u2019 motivational narratives using interview data with 58 members of a Community-Supported Agriculture program in a large southwestern city in the United States. We find that Community-Supported Agriculture members are largely unified in their consumer orientation and pursue individualist and collectivist goals equally. In other words, Community-Supported Agriculture members are neither primarily altruistic nor egoistic consumers, but they approach their consumption as a holistic act. Specifically, they emphasize environmental issues and a commitment to sustainability through local organic consumption as a pathway to individual health. This suggests that an internally homogeneous, yet multidimensional, framework constitutes the motivational structure of local organic food consumption. We argue this framework aligns with an emerging eco-habitus exhibited in environmentally conscious market fields that translate into both collective and individual benefits.<\/jats:p>","DOI":"10.1177\/1469540516659127","type":"journal-article","created":{"date-parts":[[2016,7,12]],"date-time":"2016-07-12T05:57:17Z","timestamp":1468303037000},"page":"184-201","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":68,"title":["Individualist and collectivist consumer motivations in local organic food markets"],"prefix":"10.1177","volume":"18","author":[{"given":"Zachary","family":"Schrank","sequence":"first","affiliation":[{"name":"Indiana University South Bend, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Katrina","family":"Running","sequence":"additional","affiliation":[{"name":"Idaho State University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2016,7,11]]},"reference":[{"key":"bibr1-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1057\/dev.2008.65"},{"key":"bibr2-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1017\/S0007114514001366"},{"key":"bibr3-1469540516659127","volume-title":"Globalizing Responsibility: The Political Rationalities of Ethical Consumption","author":"Barnett C","year":"2011"},{"key":"bibr4-1469540516659127","volume-title":"Risk Society: Towards a New Modernity","author":"Beck U","year":"1992"},{"key":"bibr5-1469540516659127","doi-asserted-by":"publisher","DOI":"10.7208\/chicago\/9780226217062.001.0001"},{"key":"bibr6-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1177\/1469540514526238"},{"key":"bibr7-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1017\/CBO9780511812507"},{"key":"bibr8-1469540516659127","volume-title":"Distinction: A Social Critique of the Judgment of Taste","author":"Bourdieu P","year":"1984"},{"issue":"2","key":"bibr9-1469540516659127","first-page":"21","volume":"17","author":"Campbell B","year":"2014","journal-title":"The International Food and Agribusiness Management Review"},{"key":"bibr10-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1177\/1469540514526227"},{"key":"bibr11-1469540516659127","author":"Chang K","year":"2012","journal-title":"The New York Times"},{"key":"bibr12-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1177\/1469540507086422"},{"issue":"1","key":"bibr13-1469540516659127","first-page":"78","volume":"51","author":"Davern ME","year":"1995","journal-title":"The American Journal of Economics and Sociology"},{"key":"bibr14-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1017\/CBO9780511805653"},{"key":"bibr15-1469540516659127","first-page":"81","volume-title":"The Globalization of Food","author":"DeSoucey M","year":"2009"},{"key":"bibr16-1469540516659127","unstructured":"Dimitri C and Green C (2002)\n                      Recent growth patterns in the U.S. organic foods market\n                      . Report for the United States Department of Agriculture, Economic Research Service, Agriculture Information Bulletin no. AIB-777. Washington, DC: USDA."},{"key":"bibr17-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1177\/1469540512456919"},{"key":"bibr18-1469540516659127","doi-asserted-by":"publisher","DOI":"10.3200\/ENVT.50.5.26-35"},{"key":"bibr19-1469540516659127","volume-title":"Agrarian Dreams: The Paradox of Organic Farming in California","author":"Guthman J","year":"2004"},{"key":"bibr20-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1016\/j.geoforum.2006.09.002"},{"key":"bibr21-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1177\/1469540510390500"},{"key":"bibr22-1469540516659127","volume-title":"Nation of Rebels: Why Counterculture Became Consumer Culture","author":"Heath J","year":"2004"},{"key":"bibr23-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1057\/978-1-349-95121-5_2736-1"},{"key":"bibr24-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1086\/209523"},{"key":"bibr25-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1007\/s11186-007-9058-5"},{"key":"bibr26-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1177\/1469540511417996"},{"key":"bibr27-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1111\/j.1533-8525.2011.01198.x"},{"key":"bibr28-1469540516659127","unstructured":"McFadden S (2012) Unraveling the CSA number conundrum. Available at: http:\/\/thecalloftheland.wordpress.com\/2012\/01\/09\/unraveling-the-csa-number-conundrum\/ (accessed 1 June 2014)."},{"key":"bibr29-1469540516659127","unstructured":"McWilliams J (2015) Why the local food movement is being embraced by conservatives.\n                      The Week\n                      , 3 February. Available at: http:\/\/theweek.com\/articles\/531441\/whythe-local-food-movement-being-embraced-by-conservatives (accessed 30 June 2016)."},{"key":"bibr30-1469540516659127","unstructured":"Main E (2014) Cheap organics at the world\u2019s largest retailer: Walmart\u2019s new big healthy move.\n                      Rodale News\n                      , 10 April. Available at: http:\/\/www.rodalesorganiclife.com\/food\/walmart-organic-food (accessed 30 June 2016)."},{"key":"bibr32-1469540516659127","doi-asserted-by":"publisher","DOI":"10.7551\/mitpress\/2097.003.0005"},{"key":"bibr33-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1057\/9781403973764"},{"key":"bibr34-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1016\/j.foodqual.2014.07.006"},{"key":"bibr35-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1016\/j.appet.2011.03.012"},{"key":"bibr36-1469540516659127","unstructured":"Organic Trade Association (2013)\n                      U.S. families\u2019 organic attitudes and beliefs study\n                      . Washington, DC."},{"key":"bibr37-1469540516659127","unstructured":"Organic Trade Association (2015)\n                      2015 organic industry survey\n                      . Washington, DC."},{"key":"bibr38-1469540516659127","unstructured":"Pollan M (2001) Behind the organic-industrial complex.\n                      The New York Times\n                      , 13 May. Available at: http:\/\/www.nytimes.com\/2001\/05\/13\/magazine\/13ORGANIC.html (accessed 15 July 2013)."},{"key":"bibr39-1469540516659127","volume-title":"The Omnivore\u2019s Dilemma: A Natural History of Four Meals","author":"Pollan M","year":"2007"},{"key":"bibr40-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1016\/j.appet.2011.08.024"},{"key":"bibr41-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1023\/A:1007608805843"},{"issue":"3","key":"bibr42-1469540516659127","first-page":"289","volume":"9","author":"Renting H","year":"2012","journal-title":"International Journal of Sociology of Agriculture and Food"},{"key":"bibr43-1469540516659127","unstructured":"Riffkin R (2014) Forty-five percent of Americans seek out organic foods.\n                      Gallup\n                      . Available at: http:\/\/www.gallup.com\/poll\/174524\/forty-five-percent-americans-seek-organic-foods.aspx (accessed 8 April 2015)."},{"key":"bibr44-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1016\/j.foodqual.2005.04.012"},{"key":"bibr45-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1177\/1469540514526281"},{"key":"bibr46-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1177\/1469540513505607"},{"key":"bibr47-1469540516659127","first-page":"219","volume-title":"Consuming Cultures, Global Perspectives: Historical Trajectories, Transnational Exchanges","author":"Sassatelli R","year":"2006"},{"key":"bibr48-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1038\/nature11069"},{"key":"bibr49-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1016\/j.jrurstud.2006.01.003"},{"key":"bibr50-1469540516659127","volume-title":"The Handbook of Economic Sociology","author":"Smelser N","year":"1994"},{"key":"bibr51-1469540516659127","doi-asserted-by":"publisher","DOI":"10.7326\/0003-4819-157-5-201209040-00007"},{"key":"bibr52-1469540516659127","unstructured":"Spaeth K and Moline J (2012) Why organic is better (Never mind the study).\n                      The New York Times\n                      , 6 September. Available at: http:\/\/www.nytimes.com\/2012\/09\/07\/opinion\/why-organic-is-better-never-mind-the-study.html (accessed 10 October 2013)."},{"key":"bibr53-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1017\/S0007114515005073"},{"key":"bibr54-1469540516659127","volume-title":"Shopping Our Way to Safety: How We Changed from Protecting the Environment to Protecting Ourselves","author":"Szasz A","year":"2007"},{"key":"bibr55-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1177\/0002764211407903"},{"key":"bibr56-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1177\/1469540511403892"},{"key":"bibr57-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1177\/1469540507081631"},{"key":"bibr58-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1016\/j.jenvman.2012.08.018"},{"key":"bibr59-1469540516659127","unstructured":"USDA Economic Research Service (2014) Organic market overview. Available at: http:\/\/www.ers.usda.gov\/topics\/natural-resources-environment\/organic-agriculture\/organic-market-overview.aspx#.U9qQbmPG-qm (accessed 1 September 2014)."},{"issue":"1","key":"bibr60-1469540516659127","first-page":"14","volume":"1","author":"Voinea L","year":"2011","journal-title":"International Journal of Economic Practices and Theories"},{"key":"bibr61-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1177\/1469540505053090"},{"key":"bibr62-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1177\/1469540514547828"},{"key":"bibr63-1469540516659127","volume-title":"The Culture of Markets","author":"Wherry F","year":"2012"},{"key":"bibr64-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1177\/0002716212454831"},{"key":"bibr65-1469540516659127","doi-asserted-by":"publisher","DOI":"10.1111\/j.1470-6431.2009.00814.x"}],"container-title":["Journal of Consumer Culture"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1469540516659127","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/1469540516659127","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1469540516659127","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,29]],"date-time":"2026-04-29T23:59:48Z","timestamp":1777507188000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/1469540516659127"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016,7,11]]},"references-count":64,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2018,2]]}},"alternative-id":["10.1177\/1469540516659127"],"URL":"https:\/\/doi.org\/10.1177\/1469540516659127","relation":{},"ISSN":["1469-5405","1741-2900"],"issn-type":[{"value":"1469-5405","type":"print"},{"value":"1741-2900","type":"electronic"}],"subject":[],"published":{"date-parts":[[2016,7,11]]}}}