{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,6]],"date-time":"2026-09-06T10:40:57Z","timestamp":1788691257086,"version":"build-2803163510"},"reference-count":13,"publisher":"European Society of Computational Methods in Sciences and Engineering","issue":"6","license":[{"start":{"date-parts":[[2024,11,1]],"date-time":"2024-11-01T00:00:00Z","timestamp":1730419200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"funder":[{"DOI":"10.13039\/501100003410","name":"Fujian Provincial Department of Education","doi-asserted-by":"crossref","award":["Project No. FBJG20190046"],"award-info":[{"award-number":["Project No. FBJG20190046"]}],"id":[{"id":"10.13039\/501100003410","id-type":"DOI","asserted-by":"crossref"}]},{"DOI":"10.13039\/501100010651","name":"Fujian Normal University","doi-asserted-by":"crossref","award":["Project No. I201812013"],"award-info":[{"award-number":["Project No. I201812013"]}],"id":[{"id":"10.13039\/501100010651","id-type":"DOI","asserted-by":"crossref"}]},{"DOI":"10.13039\/501100010651","name":"Fujian Normal University","doi-asserted-by":"crossref","award":["No. JZ160282"],"award-info":[{"award-number":["No. JZ160282"]}],"id":[{"id":"10.13039\/501100010651","id-type":"DOI","asserted-by":"crossref"}]},{"name":"Research Topic on the Educational Reform and Practice of Professional Master in Mapping"},{"name":"2022 National Social Science Fund Project","award":["Project No. 22BTQ035"],"award-info":[{"award-number":["Project No. 22BTQ035"]}]},{"name":"Key Scientific Research Project of Colleges and Universities","award":["No. 22B790010"],"award-info":[{"award-number":["No. 22B790010"]}]}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Journal of Computational Methods in Sciences and Engineering"],"published-print":{"date-parts":[[2024,11]]},"abstract":"<jats:p>This paper studies the dilemma and innovation countermeasures of enterprise marketing under the background of big data and Internet of Things. Through questionnaire survey and simulation data analysis, it is found that the development of big data and Internet of Things technology has brought new opportunities and challenges to enterprise marketing. Enterprises should make full use of new technologies, improve the precision of marketing, build a multi-channel and integrated marketing model, strengthen internal collaboration and innovation capabilities, and optimize policies, regulations, and industry standards, so as to improve their marketing performance and competitiveness. At the same time, enterprises should timely adjust marketing strategies and improve marketing agility and adaptability, in order to adapt to market changes. This study also analyzes the key factors that affect the marketing performance of enterprises, including product strategy, price strategy, channel strategy, promotion strategy, internal collaboration and innovation ability of enterprises, policies, regulations, and industry standards. In view of these factors, enterprises should be formulated and optimized to improve their marketing performance and competitiveness. The purpose of this study is to provide reference for the development of enterprise marketing.<\/jats:p>","DOI":"10.1177\/14727978241295901","type":"journal-article","created":{"date-parts":[[2025,1,31]],"date-time":"2025-01-31T04:22:21Z","timestamp":1738297341000},"page":"3420-3433","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":1,"title":["Dilemma and innovation countermeasures of enterprise marketing under the background of big data and Internet of Things"],"prefix":"10.66113","volume":"24","author":[{"given":"Kang","family":"Wang","sequence":"first","affiliation":[{"name":"Jiaozuo University"},{"name":"University of the East"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"55691","published-online":{"date-parts":[[2024,11,5]]},"reference":[{"key":"e_1_3_2_2_2","first-page":"2020038","article-title":"Enterprise precision marketing effectiveness model based on data mining technology","volume":"2022","author":"Li X","year":"2022","unstructured":"Li X, Meng T. Enterprise precision marketing effectiveness model based on data mining technology. Mobile Inf Syst 2022; 2022: 2020038.","journal-title":"Mobile Inf Syst"},{"key":"e_1_3_2_3_2","first-page":"6682296","article-title":"Enterprise network marketing prediction using the optimized GA-BP neural network","volume":"2020","author":"Yang R","year":"2022","unstructured":"Yang R. Enterprise network marketing prediction using the optimized GA-BP neural network. Complexity 2022; 2020: 6682296\u20136682299.","journal-title":"Complexity"},{"key":"e_1_3_2_4_2","doi-asserted-by":"publisher","DOI":"10.1108\/CMS-08-2021-0334"},{"key":"e_1_3_2_5_2","doi-asserted-by":"publisher","DOI":"10.3390\/app9183685"},{"key":"e_1_3_2_6_2","first-page":"101021","article-title":"A factor market distortion research based on enterprise innovation efficiency of economic kinetic energy conversion","volume":"44","author":"Jia X","year":"2021","unstructured":"Jia X, Lin S. A factor market distortion research based on enterprise innovation efficiency of economic kinetic energy conversion. Sustain Energy Techn 2021; 44: 101021.","journal-title":"Sustain Energy Techn"},{"key":"e_1_3_2_7_2","doi-asserted-by":"publisher","DOI":"10.1080\/00036846.2019.1578855"},{"key":"e_1_3_2_8_2","doi-asserted-by":"publisher","DOI":"10.1177\/1094670517752459"},{"key":"e_1_3_2_9_2","doi-asserted-by":"publisher","DOI":"10.1155\/2021\/4786318"},{"key":"e_1_3_2_10_2","doi-asserted-by":"publisher","DOI":"10.1155\/2021\/9981581"},{"key":"e_1_3_2_11_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.frl.2023.103683"},{"key":"e_1_3_2_12_2","doi-asserted-by":"publisher","DOI":"10.3390\/su12093913"},{"key":"e_1_3_2_13_2","doi-asserted-by":"publisher","DOI":"10.1155\/2022\/3886823"},{"key":"e_1_3_2_14_2","doi-asserted-by":"publisher","DOI":"10.1108\/APJML-01-2022-0050"}],"container-title":["Journal of Computational Methods in Sciences and Engineering"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/14727978241295901","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/14727978241295901","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/14727978241295901","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,21]],"date-time":"2026-04-21T22:07:57Z","timestamp":1776809277000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/14727978241295901"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,11]]},"references-count":13,"journal-issue":{"issue":"6","published-print":{"date-parts":[[2024,11]]}},"alternative-id":["10.1177\/14727978241295901"],"URL":"https:\/\/doi.org\/10.1177\/14727978241295901","relation":{},"ISSN":["1472-7978","1875-8983"],"issn-type":[{"value":"1472-7978","type":"print"},{"value":"1875-8983","type":"electronic"}],"subject":[],"published":{"date-parts":[[2024,11]]}}}