{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,21]],"date-time":"2026-04-21T22:39:46Z","timestamp":1776811186027,"version":"3.51.2"},"reference-count":30,"publisher":"European Society of Computational Methods in Sciences and Engineering","issue":"6","license":[{"start":{"date-parts":[[2024,11,1]],"date-time":"2024-11-01T00:00:00Z","timestamp":1730419200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Journal of Computational Methods in Sciences and Engineering"],"published-print":{"date-parts":[[2024,11]]},"abstract":"<jats:p>\n                    The purpose of this study is to examine how the demographic factors of gender, income, and educational background, as well as attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC) based on the Theory of Planned Behavior (TPB), influence China youth intention to watch animated films adapted from traditional literature. The study was conducted in two major cities in China, Guangzhou, and Shenzhen, and valid data were collected from 464 people aged between 18 and 40\u00a0years through questionnaires and snowball sampling methods. Data analysis was performed using SPSS and AMOS software. It was found that gender had no significant effect on watch intention, while educational background and income level made a significant difference in watch intention. Meanwhile, Perceived Behavioral Control (PBC) had the greatest effect on watch intention under the TPB framework (\u03b2 = 0.313,\n                    <jats:italic toggle=\"yes\">p<\/jats:italic>\n                    &lt; 0.001), followed by attitude (\u03b2 = 0.23,\n                    <jats:italic toggle=\"yes\">p<\/jats:italic>\n                    &lt; 0.001), and finally subjective norm (\u03b2 = 0.143,\n                    <jats:italic toggle=\"yes\">p<\/jats:italic>\n                    = 0.009). Based on these results, this study provides strategic recommendations for the production and marketing of animated films adapted from traditional Chinese literature, aiming to enhance the marketing and performance of such films.\n                  <\/jats:p>","DOI":"10.1177\/14727978241299656","type":"journal-article","created":{"date-parts":[[2025,1,31]],"date-time":"2025-01-31T04:22:21Z","timestamp":1738297341000},"page":"3918-3931","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":1,"title":["Factors influencing China youth\u2019s watch intentions for animated film adaptations of Chinese traditional literature based on the Theory of Planned Behavior"],"prefix":"10.66113","volume":"24","author":[{"ORCID":"https:\/\/orcid.org\/0009-0001-4951-3339","authenticated-orcid":false,"given":"Jiewei","family":"Wu","sequence":"first","affiliation":[{"name":"Guangzhou City Construction College"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"55691","published-online":{"date-parts":[[2024,11,14]]},"reference":[{"key":"e_1_3_3_2_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2020.102083"},{"key":"e_1_3_3_3_2","doi-asserted-by":"publisher","DOI":"10.1080\/10357823.2021.1884647"},{"issue":"10","key":"e_1_3_3_4_2","first-page":"1547","article-title":"Key selection factors influencing animation films from the perspective of the audience","volume":"12","author":"Jiang WD","year":"2024","unstructured":"Jiang WD. Key selection factors influencing animation films from the perspective of the audience. Mathematics-Basel 2024; 12(10): 1547.","journal-title":"Mathematics-Basel"},{"key":"e_1_3_3_5_2","doi-asserted-by":"publisher","DOI":"10.3390\/su13137235"},{"key":"e_1_3_3_6_2","doi-asserted-by":"publisher","DOI":"10.1007\/s10734-023-01024-w"},{"key":"e_1_3_3_7_2","doi-asserted-by":"publisher","DOI":"10.1108\/APJML-08-2017-0183"},{"key":"e_1_3_3_8_2","doi-asserted-by":"publisher","DOI":"10.1093\/abm\/kaaa112"},{"key":"e_1_3_3_9_2","doi-asserted-by":"publisher","DOI":"10.1111\/inm.12295"},{"key":"e_1_3_3_10_2","doi-asserted-by":"publisher","DOI":"10.3390\/su12187778"},{"key":"e_1_3_3_11_2","doi-asserted-by":"publisher","DOI":"10.3390\/su13168724"},{"key":"e_1_3_3_12_2","doi-asserted-by":"publisher","DOI":"10.1109\/ACCESS.2020.3037925"},{"key":"e_1_3_3_13_2","doi-asserted-by":"publisher","DOI":"10.1177\/21582440231218814"},{"key":"e_1_3_3_14_2","doi-asserted-by":"publisher","DOI":"10.1108\/APJML-07-2022-0647"},{"key":"e_1_3_3_15_2","doi-asserted-by":"publisher","DOI":"10.1108\/JSOCM-04-2022-0079"},{"key":"e_1_3_3_16_2","doi-asserted-by":"publisher","DOI":"10.1108\/IJBM-06-2021-0262"},{"key":"e_1_3_3_17_2","doi-asserted-by":"publisher","DOI":"10.3390\/w13182581"},{"key":"e_1_3_3_18_2","doi-asserted-by":"publisher","DOI":"10.3390\/su11154222"},{"key":"e_1_3_3_19_2","doi-asserted-by":"publisher","DOI":"10.1108\/JKM-01-2021-0066"},{"key":"e_1_3_3_20_2","doi-asserted-by":"publisher","DOI":"10.1108\/APJML-02-2021-0125"},{"key":"e_1_3_3_21_2","doi-asserted-by":"publisher","DOI":"10.1080\/14330237.2019.1694735"},{"key":"e_1_3_3_22_2","doi-asserted-by":"publisher","DOI":"10.1111\/bjhp.12550"},{"key":"e_1_3_3_23_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.jhtm.2022.02.023"},{"key":"e_1_3_3_24_2","doi-asserted-by":"publisher","DOI":"10.1177\/21582440211054480"},{"key":"e_1_3_3_25_2","doi-asserted-by":"publisher","DOI":"10.3390\/su132011346"},{"key":"e_1_3_3_26_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.foodqual.2019.103838"},{"key":"e_1_3_3_27_2","doi-asserted-by":"publisher","DOI":"10.3389\/fpubh.2021.662835"},{"key":"e_1_3_3_28_2","doi-asserted-by":"publisher","DOI":"10.3390\/su12125075"},{"issue":"1","key":"e_1_3_3_29_2","first-page":"112","article-title":"Modelling the effect of YouTube as an advertising medium on converting intention-to-purchase into purchase","volume":"19","author":"Duffett RG","year":"2020","unstructured":"Duffett RG, Edu T, Negricea IC, et al. Modelling the effect of YouTube as an advertising medium on converting intention-to-purchase into purchase. Transform Bus Econ 2020; 19(1): 112\u2013132.","journal-title":"Transform Bus Econ"},{"key":"e_1_3_3_30_2","doi-asserted-by":"publisher","DOI":"10.1037\/ppm0000331"},{"key":"e_1_3_3_31_2","doi-asserted-by":"publisher","DOI":"10.3390\/foods10061200"}],"container-title":["Journal of Computational Methods in Sciences and Engineering"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/14727978241299656","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/14727978241299656","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/14727978241299656","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,21]],"date-time":"2026-04-21T22:05:46Z","timestamp":1776809146000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/14727978241299656"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,11]]},"references-count":30,"journal-issue":{"issue":"6","published-print":{"date-parts":[[2024,11]]}},"alternative-id":["10.1177\/14727978241299656"],"URL":"https:\/\/doi.org\/10.1177\/14727978241299656","relation":{},"ISSN":["1472-7978","1875-8983"],"issn-type":[{"value":"1472-7978","type":"print"},{"value":"1875-8983","type":"electronic"}],"subject":[],"published":{"date-parts":[[2024,11]]}}}