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Starting from the core elements of big data, this paper deeply analyzes its challenges and countermeasures in art design, further combs the complete link from data collection, processing and analysis to model optimization, proposes a theoretical framework that combines big data analysis with visual art design, and on this basis, carries out a series of empirical analyses. Through the application of refined data processing and analysis models, the aim is to realize the organic combination of precision and creativity in the process of art design, and to explore the future integration of art and technology.<\/jats:p>","DOI":"10.1177\/14727978251321347","type":"journal-article","created":{"date-parts":[[2025,4,14]],"date-time":"2025-04-14T06:45:02Z","timestamp":1744613102000},"page":"2642-2656","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":0,"title":["Visual analysis and application of big data in product art design"],"prefix":"10.1177","volume":"25","author":[{"given":"Haijun","family":"Liu","sequence":"first","affiliation":[{"name":"The School of Art and Design Engineering, Chongqing Vocational Institute of Engineering"}]},{"given":"Qiang","family":"Wu","sequence":"additional","affiliation":[{"name":"College of Art, Wuyi University"}]}],"member":"179","published-online":{"date-parts":[[2025,4,14]]},"reference":[{"key":"e_1_3_2_2_2","first-page":"6101368","article-title":"Cultural confidence on \u201cart & engineering\u201d construction of product design under \u201cnew liberal arts\u201d","volume":"2022","author":"Xu LJ","year":"2022","unstructured":"Xu LJ, Gao J, Chen L, et al. 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