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The purpose of this study is to explore the application of AR technology in literature teaching and its influence on improving students\u2019 interest, engagement and learning results. Through questionnaire surveys and experimental studies, data were collected on educators\u2019 and students\u2019 attitudes and expected effects of AR technology. The experimental design included control group and experimental group using AR technology and evaluated the teaching effect of AR technology. Data analysis shows that AR technology is significantly effective in improving students\u2019 learning interest, comprehension, and memory retention. However, the study also found some challenges in the implementation process, such as technical training and cost issues. 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