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While existing studies lay a critical foundation for understanding the role of cognitive processes and individual differences in visualization, concretizing the intuition that each user experiences a visual interface through an individual cognitive lens is only half the battle. In this article, we investigate the impact of manipulating users\u2019 personality on observed behavior when using a visualization. In a targeted study, we demonstrate that personality priming can result in changes in behavior when interacting with visualizations. We then discuss how this and similar techniques could be used to control for personality effects when designing and evaluating visualizations systems.<\/jats:p>","DOI":"10.1177\/1473871613513227","type":"journal-article","created":{"date-parts":[[2013,12,5]],"date-time":"2013-12-05T20:36:48Z","timestamp":1386275808000},"page":"223-233","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":12,"title":["Manipulating and controlling for personality effects on visualization tasks"],"prefix":"10.1177","volume":"14","author":[{"given":"Alvitta","family":"Ottley","sequence":"first","affiliation":[{"name":"Tufts University, Medford, MA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"R Jordan","family":"Crouser","sequence":"additional","affiliation":[{"name":"Tufts University, Medford, MA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Caroline","family":"Ziemkiewicz","sequence":"additional","affiliation":[{"name":"Tufts University, Medford, MA, USA"},{"name":"Aptima, Inc.,Woburn, MA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Remco","family":"Chang","sequence":"additional","affiliation":[{"name":"Tufts University, Medford, MA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2013,12,4]]},"reference":[{"key":"bibr1-1473871613513227","first-page":"203","volume-title":"2010 IEEE symposium on visual analytics science and technology (VAST)","author":"Green TM"},{"key":"bibr2-1473871613513227","first-page":"81","volume-title":"2011 IEEE conference on visual analytics science and technology (VAST)","author":"Ziemkiewicz C"},{"key":"bibr3-1473871613513227","first-page":"2949","volume-title":"Proceedings of the 2013 annual conference on human factors in computing systems (CHI)","author":"Harrison L"},{"key":"bibr4-1473871613513227","first-page":"735","volume-title":"Proceedings of the 2011 annual conference on human factors in computing systems (CHI)","author":"Lewis S"},{"key":"bibr5-1473871613513227","doi-asserted-by":"publisher","DOI":"10.1006\/jesp.1999.1390"},{"key":"bibr6-1473871613513227","doi-asserted-by":"publisher","DOI":"10.1080\/08870449608404995"},{"key":"bibr7-1473871613513227","doi-asserted-by":"publisher","DOI":"10.1111\/j.2044-8260.1992.tb00972.x"},{"issue":"4","key":"bibr8-1473871613513227","first-page":"125","volume":"3","author":"Chalfoun P","year":"2008","journal-title":"IEEE Multidisciplinary Engineering Education Magazine"},{"key":"bibr9-1473871613513227","doi-asserted-by":"publisher","DOI":"10.1037\/h0092976"},{"key":"bibr10-1473871613513227","doi-asserted-by":"publisher","DOI":"10.1037\/0021-9010.86.1.80"},{"key":"bibr11-1473871613513227","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.44.2.419"},{"key":"bibr12-1473871613513227","doi-asserted-by":"publisher","DOI":"10.1037\/0021-9010.62.4.446"},{"key":"bibr13-1473871613513227","doi-asserted-by":"publisher","DOI":"10.1080\/713663740"},{"key":"bibr14-1473871613513227","doi-asserted-by":"publisher","DOI":"10.1145\/1869086.1869094"},{"key":"bibr15-1473871613513227","first-page":"203","volume-title":"Proceedings of the 2013 annual conference on human factors in computing systems (CHI)","author":"Heer J"},{"key":"bibr16-1473871613513227","first-page":"63","volume-title":"Proceedings of the 3rd BELIV\u201910 Workshop: Beyond time and errors: novel evaluation methods for information visualization","author":"Kosara R"},{"key":"bibr17-1473871613513227","first-page":"453","volume-title":"Proceedings of CHI","author":"Kittur A"},{"key":"bibr18-1473871613513227","doi-asserted-by":"publisher","DOI":"10.1109\/TVCG.2008.171"},{"key":"bibr19-1473871613513227","unstructured":"National Center for Biotechnology Information. 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