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The experiment conducted in this study is designed based on two stories and each one of these stories is presented with two different layouts. During the experiment, eye-tracking devices are applied to collect the gaze data including the eye movement data and pupil diameter fluctuation. In the research on the modification of the layouts, contents of each story are narrated using identical visual and textual elements. The analysis of eye-tracking data provides quantitative evidence concerning the change of layout in each story and its effect on the comprehension of participants and variation of their cognitive load. In conclusion, it can be claimed that the comprehension from the zigzag form of the layout was higher with a less imposed cognitive load.<\/jats:p>","DOI":"10.1177\/1473871617701971","type":"journal-article","created":{"date-parts":[[2017,4,3]],"date-time":"2017-04-03T05:35:36Z","timestamp":1491197736000},"page":"257-266","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":53,"title":["An eye-tracking study on the effect of infographic structures on viewer\u2019s comprehension and cognitive load"],"prefix":"10.1177","volume":"17","author":[{"given":"Azam","family":"Majooni","sequence":"first","affiliation":[{"name":"Centre for Instructional Technology & Multimedia, Universiti Sains Malaysia, George Town, Malaysia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mona","family":"Masood","sequence":"additional","affiliation":[{"name":"Centre for Instructional Technology & Multimedia, Universiti Sains Malaysia, George Town, Malaysia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Amir","family":"Akhavan","sequence":"additional","affiliation":[{"name":"School of Computer Sciences, Universiti Sains Malaysia, George Town, Malaysia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2017,4,3]]},"reference":[{"key":"bibr1-1473871617701971","volume-title":"Information graphics: a comprehensive illustrated reference","author":"Harris RL","year":"1996"},{"key":"bibr2-1473871617701971","doi-asserted-by":"publisher","DOI":"10.1177\/1473871611415996"},{"key":"bibr3-1473871617701971","volume-title":"Infographics: the power of visual storytelling","author":"Lankow J","year":"2012"},{"key":"bibr4-1473871617701971","doi-asserted-by":"publisher","DOI":"10.1111\/j.1551-6708.1987.tb00863.x"},{"key":"bibr5-1473871617701971","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-7091-6771-7_17"},{"key":"bibr6-1473871617701971","volume-title":"The potential role for infographics in science communication","author":"Mol L","year":"2011"},{"key":"bibr7-1473871617701971","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4471-4303-1_2"},{"key":"bibr8-1473871617701971","doi-asserted-by":"publisher","DOI":"10.1007\/s12109-012-9264-5"},{"key":"bibr9-1473871617701971","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4614-7485-2"},{"key":"bibr10-1473871617701971","doi-asserted-by":"publisher","DOI":"10.1145\/381641.381653"},{"key":"bibr11-1473871617701971","first-page":"40","volume-title":"Computers, communication, and the public interest","volume":"37","author":"Simon HA","year":"1971"},{"key":"bibr12-1473871617701971","first-page":"87","volume-title":"Proceedings of the 11th international conference on information visualization, IV\u201907","author":"Lau A"},{"key":"bibr13-1473871617701971","volume-title":"Vorschule der aesthetik","volume":"1","author":"Fechner GT","year":"1876"},{"key":"bibr14-1473871617701971","doi-asserted-by":"publisher","DOI":"10.1097\/01.nmd.0000230655.89156.13"},{"key":"bibr15-1473871617701971","doi-asserted-by":"publisher","DOI":"10.4159\/harvard.9780674734470"},{"key":"bibr16-1473871617701971","first-page":"637","volume-title":"Proceedings of the 11th international conference on information visualization, IV\u201907","author":"Cawthon N"},{"key":"bibr17-1473871617701971","doi-asserted-by":"publisher","DOI":"10.1348\/000712603762842147"},{"key":"bibr18-1473871617701971","doi-asserted-by":"publisher","DOI":"10.1162\/desi.2008.24.2.28"},{"key":"bibr19-1473871617701971","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2010.05.006"},{"key":"bibr20-1473871617701971","volume-title":"Proceedings of the 3rd international conference on web intelligence, mining and semantics \u2013 WIMS\u201913","author":"Graves A"},{"key":"bibr21-1473871617701971","unstructured":"Wojtkowski W, Wojtkowski WG. 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