{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,1]],"date-time":"2026-05-01T23:07:39Z","timestamp":1777676859352,"version":"3.51.4"},"reference-count":22,"publisher":"SAGE Publications","issue":"1","license":[{"start":{"date-parts":[[2008,4,10]],"date-time":"2008-04-10T00:00:00Z","timestamp":1207785600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Health Promotion Practice"],"published-print":{"date-parts":[[2010,1]]},"abstract":"<jats:p>Los Angeles County has experienced a rapid increase in early syphilis among men who have sex with men (MSM) in recent years, with the number of cases rising from 126 in 2000 to 809 in 2005. As part of the public health response to this outbreak, a sustained social marketing campaign was launched in 2002, with the objectives of increasing syphilis testing, knowledge, and awareness among MSM in Los Angeles. This campaign, as implemented, exemplified key principles of social marketing, including market research, audience segmentation, and branding. A cross-sectional study conducted in 2004 to evaluate the campaign found that those MSM who were aware of the campaign were nearly twice as likely to have tested for syphilis in the past 6 months as those MSM who were not aware of the campaign. Those MSM who were aware of the campaign also had more syphilis awareness and knowledge in key areas.<\/jats:p>","DOI":"10.1177\/1524839907309376","type":"journal-article","created":{"date-parts":[[2008,4,10]],"date-time":"2008-04-10T21:55:11Z","timestamp":1207864511000},"page":"23-33","source":"Crossref","is-referenced-by-count":31,"title":["Stop the Sores: The Making and Evaluation of a Successful Social Marketing Campaign"],"prefix":"10.1177","volume":"11","author":[{"given":"Aaron","family":"Plant","sequence":"first","affiliation":[{"name":"Sexually Transmitted Disease Program, Los Angeles County Department of Public Health in Los Angeles, California"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jorge A.","family":"Montoya","sequence":"additional","affiliation":[{"name":"Sexually Transmitted Disease Program, Los Angeles County\rDepartment of Public Health and research assistant professor at the University\rof Southern California in the Department of Psychology in Los Angeles, California"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Harlan","family":"Rotblatt","sequence":"additional","affiliation":[{"name":"Sexually Transmitted Disease Program, Los Angeles County\rDepartment of Public Health in Los Angeles, California"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Peter R.","family":"Kerndt","sequence":"additional","affiliation":[{"name":"Sexually Transmitted Disease Program in the Los Angeles County Department of Public Health; Department of Medicine, Division of Infectious Disease at the University of Southern California, and University of California, Los Angeles School of Public Health, Department of Epidemiology in Los Angeles, California"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Karen L.","family":"Mall","sequence":"additional","affiliation":[{"name":"Prevention & Testing Department for AIDS Healthcare Foundation, Los Angeles, California"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Les G.","family":"Pappas","sequence":"additional","affiliation":[{"name":"Better World Advertising, a social marketing firm based\rin San Francisco, California"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Charlotte K.","family":"Kent","sequence":"additional","affiliation":[{"name":"Epidemiology Unit, STD Services, San Francisco Department\rof Public Health in San Francisco, California"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jeffrey D.","family":"Klausner","sequence":"additional","affiliation":[{"name":"STD Services, San Francisco Department of Public Health and an associate clinical professor of medicine, Divisions of Infectious Diseases & AIDS, University of California, San Francisco, California"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2008,4,10]]},"reference":[{"key":"atypb1","doi-asserted-by":"crossref","unstructured":"Aaker, D. A. (1996). Building strong brands. New York: Free Press. Ahrens, K., Kent, C. K., Montoya, J. A., Rotblatt, H., McCright, J., Kerndt, P., et al. (2006). Healthy Penis: San Francisco\u2019s social marketing campaign to increase syphilis testing among gay and bisexual men. PLoS Medicine, 3(12), e474.","DOI":"10.1371\/journal.pmed.0030474"},{"issue":"38","key":"atypb2","first-page":"853","volume":"51","author":"Centers for Disease Control and Prevention.","year":"2002","journal-title":"Morbidity and Mortality Weekly Report"},{"issue":"26","key":"atypb3","first-page":"575","volume":"53","author":"Centers for Disease Control and Prevention.","year":"2004","journal-title":"Morbidity and Mortality Weekly Report"},{"key":"atypb4","doi-asserted-by":"publisher","DOI":"10.1080\/10810730590915137"},{"key":"atypb5","doi-asserted-by":"publisher","DOI":"10.1136\/sti.75.1.3"},{"key":"atypb6","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.publhealth.26.021304.144610"},{"key":"atypb7","doi-asserted-by":"publisher","DOI":"10.5694\/j.1326-5377.2005.tb06989.x"},{"key":"atypb8","first-page":"299","volume":"25","author":"Keller, K.L.","year":"1998","journal-title":"Advances in Consumer Research"},{"issue":"2","key":"atypb9","first-page":"S1","volume":"12","author":"Lamptey, P.R.","year":"1998","journal-title":"AIDS"},{"key":"atypb10","doi-asserted-by":"publisher","DOI":"10.1080\/15245000309111"},{"key":"atypb11","doi-asserted-by":"publisher","DOI":"10.1097\/00002030-200104003-00004"},{"key":"atypb12","doi-asserted-by":"crossref","unstructured":"Monahan, J.L. ( 1995). Thinking positively: Using positive affect when designing health messages. In E. Maibach & R. L. Parrott (Eds.), Designing health messages: Approaches from communication theory and public health practice (pp. 81-98). Thousand Oaks, CA: Sage.","DOI":"10.4135\/9781452233451.n5"},{"key":"atypb13","doi-asserted-by":"publisher","DOI":"10.1097\/01.olq.0000154507.58437.40"},{"key":"atypb14","volume-title":"Paper presented at the International Society for Sexually Transmitted Disease Research Congress","author":"Montoya, J.A."},{"key":"atypb15","first-page":"2.1","author":"Rich, F.","year":"2004","journal-title":"New York Times"},{"key":"atypb16","first-page":"B10","author":"Self censorship and syphilis.","year":"2004","journal-title":"Los Angeles Times"},{"key":"atypb17","volume-title":"Early syphilis surveillance summary","author":"Sexually Transmitted Disease Program, Los Angeles County Department of Public Health.","year":"2006"},{"key":"atypb18","doi-asserted-by":"publisher","DOI":"10.1097\/01.olq.0000149848.03733.c1"},{"key":"atypb19","doi-asserted-by":"publisher","DOI":"10.1097\/01.qai.0000157390.55503.8b"},{"key":"atypb20","doi-asserted-by":"publisher","DOI":"10.1136\/sti.2003.007997"},{"key":"atypb21","doi-asserted-by":"publisher","DOI":"10.1097\/01.olq.0000180461.30725.f4"},{"key":"atypb22","doi-asserted-by":"publisher","DOI":"10.1377\/hlthaff.12.2.104"}],"container-title":["Health Promotion Practice"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1524839907309376","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1524839907309376","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,29]],"date-time":"2026-04-29T08:21:32Z","timestamp":1777450892000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/1524839907309376"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2008,4,10]]},"references-count":22,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2010,1]]}},"alternative-id":["10.1177\/1524839907309376"],"URL":"https:\/\/doi.org\/10.1177\/1524839907309376","relation":{},"ISSN":["1524-8399","1552-6372"],"issn-type":[{"value":"1524-8399","type":"print"},{"value":"1552-6372","type":"electronic"}],"subject":[],"published":{"date-parts":[[2008,4,10]]}}}