{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,1]],"date-time":"2026-05-01T23:13:50Z","timestamp":1777677230726,"version":"3.51.4"},"reference-count":28,"publisher":"SAGE Publications","issue":"2","license":[{"start":{"date-parts":[[2013,10,22]],"date-time":"2013-10-22T00:00:00Z","timestamp":1382400000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Health Promotion Practice"],"published-print":{"date-parts":[[2014,3]]},"abstract":"<jats:p>As part of a comprehensive approach to combating the obesity epidemic, the Los Angeles County Department of Public Health launched the \u201cSugar Pack\u201d health marketing campaign in fall 2011. Carried out in three stages, the campaign sought to educate and motivate the public to reduce excess calorie intake from sugar-sweetened beverage consumption. The primary Sugar Pack creative concepts provided consumers with information about the number of sugar packs contained in sugary drinks. Data from formative market research as well as lessons from previous campaigns in other U.S. jurisdictions informed the development of the materials. These materials were disseminated through a multipronged platform that included paid outdoor media on transit and billboards and messaging using social media (i.e., Twitter, Facebook, YouTube, and sendable e-cards). Initial findings from a postcampaign assessment indicate that the Sugar Pack campaign reached broadly into targeted communities, resulting in more than 515 million impressions. Lessons learned from the campaign suggest that employing health marketing to engage the public can lead to increased knowledge, favorable recognition of health messages, and self-reported intention to reduce sugar-sweetened beverage consumption, potentially complementing other obesity prevention strategies in the field.<\/jats:p>","DOI":"10.1177\/1524839913507280","type":"journal-article","created":{"date-parts":[[2013,10,23]],"date-time":"2013-10-23T03:21:04Z","timestamp":1382498464000},"page":"208-216","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":50,"title":["The \u201cSugar Pack\u201d Health Marketing Campaign in Los Angeles County, 2011-2012"],"prefix":"10.1177","volume":"15","author":[{"given":"Noel C.","family":"Barragan","sequence":"first","affiliation":[{"name":"Los Angeles County Department of Public Health, Los Angeles, CA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ali J.","family":"Noller","sequence":"additional","affiliation":[{"name":"Los Angeles County Department of Public Health, Los Angeles, CA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Brenda","family":"Robles","sequence":"additional","affiliation":[{"name":"Los Angeles County Department of Public Health, Los Angeles, CA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Lauren N.","family":"Gase","sequence":"additional","affiliation":[{"name":"Los Angeles County Department of Public Health, Los Angeles, CA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Michael S.","family":"Leighs","sequence":"additional","affiliation":[{"name":"Los Angeles County Department of Public Health, Los Angeles, CA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Suzanne","family":"Bogert","sequence":"additional","affiliation":[{"name":"Los Angeles County Department of Public Health, Los Angeles, CA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Paul A.","family":"Simon","sequence":"additional","affiliation":[{"name":"Los Angeles County Department of Public Health, Los Angeles, CA, USA"},{"name":"UCLA Jonathan and Karin Fielding School of Public Health, Los Angeles, CA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Tony","family":"Kuo","sequence":"additional","affiliation":[{"name":"Los Angeles County Department of Public Health, Los Angeles, CA, USA"},{"name":"David Geffen School of Medicine at UCLA, Los Angeles, CA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2013,10,22]]},"reference":[{"key":"bibr1-1524839913507280","first-page":"1","volume":"15","author":"Allen P.","year":"2007","journal-title":"International Journal of Sociology of Agriculture and Food"},{"issue":"3","key":"bibr2-1524839913507280","first-page":"1","volume":"3","author":"Bernhardt J. M.","year":"2006","journal-title":"Preventing Chronic Disease"},{"key":"bibr3-1524839913507280","doi-asserted-by":"publisher","DOI":"10.3945\/ajcn.2008.26883"},{"key":"bibr4-1524839913507280","doi-asserted-by":"publisher","DOI":"10.1016\/j.jfca.2004.02.007"},{"key":"bibr5-1524839913507280","doi-asserted-by":"publisher","DOI":"10.1007\/s10900-012-9542-3"},{"key":"bibr6-1524839913507280","unstructured":"California Department of Public Health. (2013). Rethink your drink education campaign. Retrieved from http:\/\/www.cdph.ca.gov\/PROGRAMS\/WICWORKS\/Pages\/WICRethinkYourDrink.aspx"},{"key":"bibr7-1524839913507280","unstructured":"CBS Outdoor. (2012). Transit ridership demographics-Los Angeles County. Retrieved from https:\/\/www.cbsoutdoor.com\/tools\/research_roi\/transitridershipdemographics.aspx"},{"key":"bibr8-1524839913507280","unstructured":"Centers for Disease Control and Prevention. (2011). Gateway to health communication & social marketing practice. Retrieved from http:\/\/www.cdc.gov\/healthcommunication\/toolstemplates\/whatishm.html"},{"key":"bibr9-1524839913507280","volume-title":"Women, food and families","author":"Charles N.","year":"1988"},{"key":"bibr10-1524839913507280","doi-asserted-by":"publisher","DOI":"10.1038\/oby.2007.326"},{"key":"bibr11-1524839913507280","doi-asserted-by":"publisher","DOI":"10.2105\/AJPH.82.6.827"},{"key":"bibr12-1524839913507280","doi-asserted-by":"publisher","DOI":"10.1177\/0002716211425656"},{"key":"bibr13-1524839913507280","doi-asserted-by":"publisher","DOI":"10.3945\/an.111.000356"},{"key":"bibr14-1524839913507280","unstructured":"Los Angeles County Department of Public Health, Office of Health Assessment and Epidemiology. (2011). Los Angeles County Health Survey. Unpublished raw data."},{"key":"bibr15-1524839913507280","doi-asserted-by":"publisher","DOI":"10.1016\/j.amepre.2004.05.005"},{"key":"bibr16-1524839913507280","doi-asserted-by":"publisher","DOI":"10.1080\/10810730500461059"},{"key":"bibr17-1524839913507280","volume-title":"Prevalence of obesity in the United States, 2009-2010","author":"Ogden C. L.","year":"2012"},{"key":"bibr18-1524839913507280","doi-asserted-by":"publisher","DOI":"10.3945\/an.112.003285"},{"key":"bibr19-1524839913507280","unstructured":"Scaperotti J., De Leon C. (2009). New campaign asks New Yorkers if they\u2019re \u201cPouring on the Pounds\u201d\u2014Health department encourages consumers to choose beverages with less sugar. Retrieved from http:\/\/www.nyc.gov\/html\/doh\/html\/pr2009\/pr057-09.shtml"},{"key":"bibr20-1524839913507280","doi-asserted-by":"publisher","DOI":"10.1362\/026725799784870496"},{"key":"bibr21-1524839913507280","doi-asserted-by":"publisher","DOI":"10.1017\/S1368980008002644"},{"key":"bibr22-1524839913507280","doi-asserted-by":"publisher","DOI":"10.1080\/10810730290001800"},{"key":"bibr23-1524839913507280","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.publhealth.29.020907.090926"},{"key":"bibr24-1524839913507280","unstructured":"U.S. Department of Agriculture & U.S. Department of Health and Human Services. (2010). Dietary guidelines for Americans, 2010. Retrieved from http:\/\/www.cnpp.usda.gov\/dgas2010-policydocument.htm"},{"key":"bibr25-1524839913507280","doi-asserted-by":"publisher","DOI":"10.2105\/AJPH.2005.083782"},{"key":"bibr26-1524839913507280","doi-asserted-by":"publisher","DOI":"10.1016\/0306-4603(79)90047-9"},{"key":"bibr27-1524839913507280","doi-asserted-by":"publisher","DOI":"10.1097\/00124784-200006030-00002"},{"key":"bibr28-1524839913507280","first-page":"21","volume-title":"Health communication message design: Theory and practice","author":"Yzer M.","year":"2011"}],"container-title":["Health Promotion Practice"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1524839913507280","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/1524839913507280","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1524839913507280","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,29]],"date-time":"2026-04-29T08:23:32Z","timestamp":1777451012000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/1524839913507280"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2013,10,22]]},"references-count":28,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2014,3]]}},"alternative-id":["10.1177\/1524839913507280"],"URL":"https:\/\/doi.org\/10.1177\/1524839913507280","relation":{},"ISSN":["1524-8399","1552-6372"],"issn-type":[{"value":"1524-8399","type":"print"},{"value":"1552-6372","type":"electronic"}],"subject":[],"published":{"date-parts":[[2013,10,22]]}}}