{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,27]],"date-time":"2026-10-27T09:53:50Z","timestamp":1793094830745,"version":"4.5.0"},"reference-count":4,"publisher":"SAGE Publications","license":[{"start":{"date-parts":[[2026,9,1]],"date-time":"2026-09-01T00:00:00Z","timestamp":1788220800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Health Promotion Practice"],"abstract":"<jats:p>Digital-first public health efforts often miss linguistically isolated immigrant communities because of structural barriers and stigma. Ethnic legacy media can reach these groups, but keeping programs funded and operational over the long term is frequently difficult. This Practice Note examines a Cantonese-language radio health program in \u201cLos Angeles County\u201d that ran 128 live broadcasts across a full 12-year Chinese zodiac cycle. Instead of a top-down clinical model, the show endured by acting as an informal community navigation hub. We examine two recurring administrative frictions: anonymous off-air calls about urgent economic needs (e.g., hotel job referrals) and on-air audience corrections of mispronounced medical terms. We argue these interactions should be seen not as disruptions but as measurable indicators of structural trust that sustain programs. We offer practical guidance for recruiting undergraduates to expand reach via ethnic print newspapers, using peer-recovery milestones to amplify impact. The note concludes with a pragmatic blueprint for health educators to manage professional boundaries, preserve commercial\u2013clinical separation, and uphold cultural safety in isolated communities.<\/jats:p>","DOI":"10.1177\/15248399261481068","type":"journal-article","created":{"date-parts":[[2026,9,1]],"date-time":"2026-09-01T11:17:07Z","timestamp":1788261427000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":1,"title":["Exploring Implementation of Cantonese Radio Broadcasting as a Mental Health Promotion Initiative for Linguistically Isolated Immigrants"],"prefix":"10.1177","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-0127-4850","authenticated-orcid":false,"given":"Benjamin K. P.","family":"Woo","sequence":"first","affiliation":[{"name":"University of California, Los Angeles, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jamie O. P.","family":"Chung","sequence":"additional","affiliation":[{"name":"University of California, Los Angeles, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2026,9,1]]},"reference":[{"key":"e_1_3_3_2_1","doi-asserted-by":"crossref","unstructured":"Metzl J. M. Hansen H. (2014). Structural competency: Theorizing a new medical engagement with stigma and inequality. Social Science & Medicine 103 126\u2013133. https:\/\/doi.org\/10.1016\/j.socscimed.2013.06.032","DOI":"10.1016\/j.socscimed.2013.06.032"},{"key":"e_1_3_3_3_1","doi-asserted-by":"crossref","unstructured":"Mirabal-Beltran R. Rondini K. Linnan L. (2024). Laundromats: Community-based partnerships to increase reproductive health literacy outreach. Health Promotion Practice 25(6) 925\u2013928. https:\/\/doi.org\/10.1177\/15248399231193004","DOI":"10.1177\/15248399231193004"},{"key":"e_1_3_3_4_1","doi-asserted-by":"crossref","unstructured":"Rioux W. Taplay P. Morris-Miller L. Ghosh S. M. (2024). Implementing Canada\u2019s first national virtual phone based overdose prevention service: Lessons learned from creating the National Overdose Response Service (NORS). Harm Reduction Journal 21(1) 102. https:\/\/doi.org\/10.1186\/s12954-024-01017-7","DOI":"10.1186\/s12954-024-01017-7"},{"key":"e_1_3_3_5_1","doi-asserted-by":"crossref","unstructured":"Woo B. K. P. (2013). Rainbow beneath the sky: Mental health help for Chinese Americans. Psychiatric Services 64(3) 289. https:\/\/doi.org\/10.1176\/appi.ps.640107","DOI":"10.1176\/appi.ps.640107"}],"container-title":["Health Promotion Practice"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/15248399261481068","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/15248399261481068","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/15248399261481068","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,9,3]],"date-time":"2026-09-03T17:17:58Z","timestamp":1788455878000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/15248399261481068"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,9,1]]},"references-count":4,"alternative-id":["10.1177\/15248399261481068"],"URL":"https:\/\/doi.org\/10.1177\/15248399261481068","relation":{},"ISSN":["1524-8399","1552-6372"],"issn-type":[{"value":"1524-8399","type":"print"},{"value":"1552-6372","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,9,1]]},"article-number":"15248399261481068"}}