{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,11,3]],"date-time":"2026-11-03T13:38:53Z","timestamp":1793713133849,"version":"4.6.1"},"reference-count":20,"publisher":"SAGE Publications","issue":"4","license":[{"start":{"date-parts":[[2016,8,20]],"date-time":"2016-08-20T00:00:00Z","timestamp":1471651200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Prog Transpl"],"published-print":{"date-parts":[[2016,12]]},"abstract":"<jats:sec>\n                    <jats:title>Context:<\/jats:title>\n                    <jats:p>Mature adults represent an important audience segment for organ donation practitioners. Despite their potential impact as organ donors, compared to other age demographics, their registration rates are much lower.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Objective:<\/jats:title>\n                    <jats:p>The objective of the current campaign was to determine the most effective source and message strategy to promote organ and tissue donation among mature adults.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods:<\/jats:title>\n                    <jats:p>A 2 (states: Illinois and Iowa) by 2 (sources: government agency and organ procurement organization [OPO]) by 3 (taglines: Any age is the right age to share the gift of life, Don\u2019t rule yourself out, and Don\u2019t rule yourself out: Any age is the right age to share the gift of life) between-subjects design was used to test the effectiveness of direct mailings promoting organ donation to mature adults.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results:<\/jats:title>\n                    <jats:p>Across both Illinois and Iowa, the results revealed that greater organ donation registration rates emerged following exposure to direct mail authored by a state official such as the Illinois Secretary of State or the Iowa Department of Public Health compared to local OPOs.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusions:<\/jats:title>\n                    <jats:p>Overall, the findings speak to the effectiveness of direct mail marketing campaign\u2019s ability to register potential organ donors. Moreover, the results reveal that it is more important who sends the message as opposed to what the message states.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1177\/1526924816663518","type":"journal-article","created":{"date-parts":[[2016,8,17]],"date-time":"2016-08-17T20:41:04Z","timestamp":1471466464000},"page":"309-313","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":10,"title":["Source and Message Framing Considerations for Recruiting Mature Adults as Organ Donors Through Direct Mail Campaigns"],"prefix":"10.1177","volume":"26","author":[{"given":"Brian L.","family":"Quick","sequence":"first","affiliation":[{"name":"University of Illinois at Urbana\u2013Champaign, Champaign, Urbana, IL, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tobias","family":"Reynolds-Tylus","sequence":"additional","affiliation":[{"name":"University of Illinois at Urbana\u2013Champaign, Champaign, Urbana, IL, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ashley E.","family":"Fico","sequence":"additional","affiliation":[{"name":"The College at Brockport, State University of New York, NY, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Thomas Hugh","family":"Feeley","sequence":"additional","affiliation":[{"name":"University at Buffalo, Buffalo, NY, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2016,8,20]]},"reference":[{"key":"bibr1-1526924816663518","unstructured":"Waiting list candidates. United Network for Organ Sharing. Web site. http:\/\/www.unos.org\/. Accessed October 5, 2016."},{"key":"bibr2-1526924816663518","unstructured":"Gallup Organization. 2012 National Survey of Donation Attitudes and Behaviors. Web site. http:\/\/organdonor.gov\/dtcp\/nationalsurveyorgandonation.pdf. Accessed October 5, 2016."},{"key":"bibr3-1526924816663518","unstructured":"Organ Procurement and Transplantation Network. National Data. Web site. http:\/\/optn.transplant.hrsa.gov\/data. Accessed November 11, 2015."},{"key":"bibr4-1526924816663518","unstructured":"U.S. and world population clock. U.S. Census Bureau. Web site. http:\/\/www.census.gov\/popclock\/. Accessed November 11, 2015."},{"key":"bibr5-1526924816663518","doi-asserted-by":"publisher","DOI":"10.1097\/CCM.0b013e318271198c"},{"issue":"10","key":"bibr6-1526924816663518","first-page":"1","volume":"59","author":"Mini\u00f1o AM","year":"2011","journal-title":"Natl Vital Stat Rep"},{"key":"bibr7-1526924816663518","doi-asserted-by":"publisher","DOI":"10.1177\/152692480801800412"},{"key":"bibr8-1526924816663518","doi-asserted-by":"publisher","DOI":"10.1111\/j.1600-6143.2012.04010.x"},{"key":"bibr9-1526924816663518","author":"Tartaglia A","year":"2014","journal-title":"J App Gerontol"},{"key":"bibr10-1526924816663518","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.46.1.120"},{"key":"bibr11-1526924816663518","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.39.5.752"},{"key":"bibr12-1526924816663518","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4612-4964-1"},{"key":"bibr13-1526924816663518","doi-asserted-by":"publisher","DOI":"10.1126\/science.185.4157.1124"},{"key":"bibr14-1526924816663518","volume-title":"Influence: The Psychology of Persuasion","author":"Cialdini RB","year":"2007"},{"key":"bibr15-1526924816663518","unstructured":"Health Resources and Services Administration. Department of Transplantation. Web site. http:\/\/www.organdonor.gov\/minority50plus\/index.html. Accessed November 11, 2015."},{"key":"bibr16-1526924816663518","doi-asserted-by":"publisher","DOI":"10.1111\/ctr.12620"},{"key":"bibr17-1526924816663518","doi-asserted-by":"publisher","DOI":"10.7182\/pit2014390"},{"key":"bibr18-1526924816663518","doi-asserted-by":"publisher","DOI":"10.1080\/10410236.2014.947468"},{"key":"bibr19-1526924816663518","doi-asserted-by":"publisher","DOI":"10.1080\/10463280802643640"},{"key":"bibr20-1526924816663518","unstructured":"2014 National Donor Designation Report Card. Donate Life America. Web site. http:\/\/donatelife.net\/wp-content\/uploads\/2014\/06\/Report-Card-2014-44222-Final_Edit_819.pdf. Accessed November 11, 2015."}],"container-title":["Progress in Transplantation"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1526924816663518","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/1526924816663518","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1526924816663518","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,5,2]],"date-time":"2026-05-02T05:38:58Z","timestamp":1777700338000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/1526924816663518"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016,8,20]]},"references-count":20,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2016,12]]}},"alternative-id":["10.1177\/1526924816663518"],"URL":"https:\/\/doi.org\/10.1177\/1526924816663518","relation":{},"ISSN":["1526-9248","2164-6708"],"issn-type":[{"value":"1526-9248","type":"print"},{"value":"2164-6708","type":"electronic"}],"subject":[],"published":{"date-parts":[[2016,8,20]]}}}