{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,27]],"date-time":"2025-10-27T20:43:06Z","timestamp":1761597786801},"reference-count":37,"publisher":"SAGE Publications","issue":"2","license":[{"start":{"date-parts":[[2017,2,1]],"date-time":"2017-02-01T00:00:00Z","timestamp":1485907200000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["International Journal of Distributed Sensor Networks"],"published-print":{"date-parts":[[2017,2]]},"abstract":"<jats:p>Indoor positioning systems have attracted considerable attention from practitioners and firms seeking to optimize the consumer shopping experience with the goal of attaining increased revenue and profitability. Acknowledging the importance of indoor positioning systems in store layout optimization, we conducted a field experiment for 11\u2009months in order to develop algorithms for connecting indoor positioning data with customer transaction data. Using fingerprinting as a primary data collection technique, we compared positioning and transaction data before and after critical store layout optimization decisions in order to identify which customer movement patterns generated the highest sales. In contrast to previous works on indoor positioning systems, which focused solely on developing algorithms or techniques to increase accuracy rates, our algorithms in principle integrate computing and marketing perspectives. Our findings can be applied to store layout optimization and personalized marketing.<\/jats:p>","DOI":"10.1177\/1550147717692585","type":"journal-article","created":{"date-parts":[[2017,2,14]],"date-time":"2017-02-14T10:52:25Z","timestamp":1487069545000},"page":"155014771769258","update-policy":"http:\/\/dx.doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":19,"title":["Store layout optimization using indoor positioning system"],"prefix":"10.1177","volume":"13","author":[{"given":"Hyunwoo","family":"Hwangbo","sequence":"first","affiliation":[{"name":"Graduate School of Information, Yonsei University, Seoul, Republic of Korea"}]},{"given":"Jonghyuk","family":"Kim","sequence":"additional","affiliation":[{"name":"Graduate School of Information, Yonsei University, Seoul, Republic of Korea"}]},{"given":"Zoonky","family":"Lee","sequence":"additional","affiliation":[{"name":"Graduate School of Information, Yonsei University, Seoul, Republic of Korea"}]},{"given":"Soyean","family":"Kim","sequence":"additional","affiliation":[{"name":"Department of International Studies, College of International Studies, Kyung Hee University, Yongin-si, Republic of Korea"}]}],"member":"179","published-online":{"date-parts":[[2017,2,14]]},"reference":[{"key":"bibr1-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1080\/17489725.2011.562927"},{"key":"bibr2-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1147\/JRD.2014.2337552"},{"key":"bibr3-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1155\/2015\/489264"},{"key":"bibr5-1550147717692585","volume-title":"Real analytics: whats\u2019 in-store? Brickstream global retailer survey","author":"Harkins H.","year":"2014"},{"key":"bibr6-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1109\/TMC.2013.139"},{"key":"bibr8-1550147717692585","first-page":"21","volume":"25","author":"Fallah N","year":"2013","journal-title":"Interact Comput"},{"key":"bibr9-1550147717692585","first-page":"34","volume-title":"Proceedings of the 1st international workshop on wireless network testbeds, experimental evaluation & characterization","author":"King T"},{"key":"bibr10-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1109\/SURV.2009.090103"},{"key":"bibr11-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1109\/COMST.2015.2464084"},{"key":"bibr12-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1109\/TWC.2014.2372341"},{"key":"bibr13-1550147717692585","doi-asserted-by":"crossref","first-page":"2993","DOI":"10.1109\/ACCESS.2016.2579879","volume":"4","author":"Li Q","year":"2016","journal-title":"IEEE Access"},{"key":"bibr15-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1155\/2015\/523403"},{"key":"bibr16-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1504\/IJSNET.2016.10001360"},{"key":"bibr17-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1109\/TRA.2004.824948"},{"key":"bibr18-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1109\/INFCOM.2000.832252"},{"key":"bibr19-1550147717692585","first-page":"1023","volume-title":"Proceedings of the INFOCOM 2004 twenty-third annual joint conference of the IEEE Computer and Communications Societies","volume":"2","author":"Youssef M"},{"key":"bibr20-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1016\/j.comnet.2004.09.004"},{"key":"bibr21-1550147717692585","doi-asserted-by":"crossref","first-page":"720","DOI":"10.1109\/PIMRC.2002.1047316","volume-title":"Proceedings of the 13th IEEE international symposium on personal, indoor and mobile radio communications","volume":"2","author":"Prasithsangaree P"},{"key":"bibr22-1550147717692585","first-page":"2","volume-title":"Proceedings of the second international workshop on mobility management & wireless access protocols","author":"Gwon Y"},{"key":"bibr23-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1504\/IJWGS.2006.011714"},{"key":"bibr24-1550147717692585","doi-asserted-by":"publisher","DOI":"10.5081\/jgps.3.1.208"},{"key":"bibr25-1550147717692585","first-page":"1","volume-title":"Proceedings of the international conference on indoor positioning and indoor navigation (IPIN)","author":"Marques N"},{"key":"bibr26-1550147717692585","first-page":"25","volume":"46","author":"Zheng Y","year":"2013","journal-title":"ACM Comput Surv"},{"key":"bibr27-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1007\/s10776-013-0235-3"},{"key":"bibr28-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1007\/s10844-009-0113-8"},{"key":"bibr29-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1109\/TSMCC.2007.905750"},{"key":"bibr30-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-642-15393-8_29"},{"key":"bibr31-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-642-21660-2_43"},{"key":"bibr32-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1109\/TMC.2014.2320254"},{"key":"bibr33-1550147717692585","first-page":"183","volume-title":"Proceedings of the 10th international conference on mobile systems, applications, and services, Low Wood Bay","author":"Sen S"},{"key":"bibr34-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1080\/17489725.2012.692617"},{"key":"bibr35-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1109\/TMC.2014.2319824"},{"key":"bibr36-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2011.08.009"},{"key":"bibr37-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-642-15393-8_31"},{"key":"bibr38-1550147717692585","first-page":"1","volume-title":"Proceedings of the IEEE international conference on multimedia & expo workshops (ICMEW)","author":"Pierdicca R"},{"key":"bibr39-1550147717692585","doi-asserted-by":"publisher","DOI":"10.1509\/jm.12.0106"},{"key":"bibr40-1550147717692585","first-page":"2512","volume-title":"Proceedings of the IEEE international conference on systems, man, and cybernetics (SMC)","author":"Popa M"}],"container-title":["International Journal of Distributed Sensor Networks"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1550147717692585","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/1550147717692585","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1550147717692585","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,6,22]],"date-time":"2024-06-22T13:16:42Z","timestamp":1719062202000},"score":1,"resource":{"primary":{"URL":"http:\/\/journals.sagepub.com\/doi\/10.1177\/1550147717692585"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017,2]]},"references-count":37,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2017,2]]}},"alternative-id":["10.1177\/1550147717692585"],"URL":"https:\/\/doi.org\/10.1177\/1550147717692585","relation":{},"ISSN":["1550-1477","1550-1477"],"issn-type":[{"value":"1550-1477","type":"print"},{"value":"1550-1477","type":"electronic"}],"subject":[],"published":{"date-parts":[[2017,2]]}}}