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In other words, you need to trust them, evoking a concept that has divided philosophers for millennia. This article describes how trust is an important factor in multiplayer gaming, how it can be approached theoretically, and how it may be favorably affected by game design.<\/jats:p>","DOI":"10.1177\/1555412009359764","type":"journal-article","created":{"date-parts":[[2010,5,7]],"date-time":"2010-05-07T20:55:28Z","timestamp":1273265728000},"page":"298-313","source":"Crossref","is-referenced-by-count":2,"title":["Trusting the Avatar"],"prefix":"10.1177","volume":"5","author":[{"given":"Jonas H.","family":"Smith","sequence":"first","affiliation":[{"name":"Innovative Communication Research Group, IT University of Copenhagen, Denmark,"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2010,5,7]]},"reference":[{"key":"atypb1","volume-title":"Gauntlet","author":"Atari.","year":"1985"},{"key":"atypb2","volume-title":"The evolution of co-operation","author":"Axelrod, R.","year":"1984"},{"key":"atypb3","volume-title":"The emergence of community in computer-mediated communication","author":"Baym, N.K.","year":"1996"},{"key":"atypb4","doi-asserted-by":"crossref","unstructured":"Burt, R.S. & Knez, M. 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