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First, the authors present the research process in brief and emphasize the importance of merging different kinds of methods and materials in the study of games cultures. Second, the authors introduce a gaming mentality heuristics that is not dedicated to a certain domain or genre of games, addressing light casual and light social gaming motivations as well as more dedicated ones in a joint framework. The analysis reveals that, in contrast to common belief, the majority of digital gaming takes place between \u2018\u2018casual relaxing\u2019\u2019 and \u2018\u2018committed entertaining,\u2019\u2019 where the multiplicity of experiences, feelings, and understandings that people have about their playing and digital games is wide ranging. Digital gaming is thus found to be a multifaceted social and cultural phenomenon that can be understood, practiced, and used in various ways. <\/jats:p>","DOI":"10.1177\/1555412010391089","type":"journal-article","created":{"date-parts":[[2011,1,1]],"date-time":"2011-01-01T03:06:06Z","timestamp":1293851166000},"page":"327-353","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":116,"title":["At Least Nine Ways to Play: Approaching Gamer Mentalities"],"prefix":"10.1177","volume":"6","author":[{"given":"Kirsi Pauliina","family":"Kallio","sequence":"first","affiliation":[{"name":"University of Tampere, Finland,"}]},{"given":"Frans","family":"M\u00e4yr\u00e4","sequence":"additional","affiliation":[{"name":"University of Tampere, Tampere, Finland"}]},{"given":"Kirsikka","family":"Kaipainen","sequence":"additional","affiliation":[{"name":"University of Tampere, Tampere, Finland"}]}],"member":"179","published-online":{"date-parts":[[2010,12,31]]},"reference":[{"key":"atypb1","volume":"1","author":"Bartle, R.A.","year":"1996","journal-title":"The Journal of Virtual Environments"},{"key":"atypb2","volume-title":"21st century game design","author":"Bateman, C.","year":"2006"},{"key":"atypb3","volume-title":"Contextual design: A customer-centered approach to systems designs","author":"Beyer, H.","year":"1997"},{"key":"atypb4","doi-asserted-by":"publisher","DOI":"10.1080\/14660970701440972"},{"key":"atypb5","volume-title":"Gender trouble: Feminism and the subversion of identity","author":"Butler, J.","year":"1999","edition":"2"},{"key":"atypb6","doi-asserted-by":"publisher","DOI":"10.1089\/cpb.2007.9988"},{"key":"atypb7","doi-asserted-by":"publisher","DOI":"10.7551\/mitpress\/1802.001.0001"},{"key":"atypb8","volume-title":"Connecting worlds. 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