{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,1]],"date-time":"2026-05-01T14:40:42Z","timestamp":1777646442475,"version":"3.51.4"},"reference-count":31,"publisher":"SAGE Publications","issue":"4","license":[{"start":{"date-parts":[[2013,7,1]],"date-time":"2013-07-01T00:00:00Z","timestamp":1372636800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Games and Culture"],"published-print":{"date-parts":[[2013,7]]},"abstract":"<jats:p>Serious games are often assigned to learners and not played voluntarily. A problem for educators is how to motivate learners in these assigned conditions. This study examines the influence of regulatory fit experience on player motivations and time spent on learning aspects of the game. Regulatory fit theory posits that when instructions match the learners\u2019 promotion or prevention motivational systems, learners will experience \u201cregulatory fit,\u201d which will make them \u201cfeel right\u201d about the current instructions and tasks. Our findings support the regulatory fit theory. When learners experienced regulatory fit, they played the game for 26% longer time than learners who did not experience regulatory fit. Learners in regulatory fit conditions also displayed more learning-related behaviors such as spending more time on learning feedback both during gameplay and between gameplay sessions. Positive feedback seems to motivate promotion-oriented learners; however, negative feedback did not demotivate prevention-oriented learners as theory predicted.<\/jats:p>","DOI":"10.1177\/1555412013498818","type":"journal-article","created":{"date-parts":[[2013,8,27]],"date-time":"2013-08-27T06:13:47Z","timestamp":1377584027000},"page":"238-258","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":5,"title":["Feeling Right About How You Play"],"prefix":"10.1177","volume":"8","author":[{"given":"Yu-Hao","family":"Lee","sequence":"first","affiliation":[{"name":"Department of Telecommunication, Information Studies, and Media, Michigan State University, East Lansing, MI, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Carrie","family":"Heeter","sequence":"additional","affiliation":[{"name":"Department of Telecommunication, Information Studies, and Media, Michigan State University, East Lansing, MI, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Brian","family":"Magerko","sequence":"additional","affiliation":[{"name":"Department of Digital Media, Georgia Institute of Technology, Atlanta, GA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ben","family":"Medler","sequence":"additional","affiliation":[{"name":"Electronic Arts, Redwood City, CA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2013,8,22]]},"reference":[{"key":"bibr1-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1086\/321946"},{"key":"bibr2-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.43.1.15"},{"key":"bibr3-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.43.1.1"},{"key":"bibr4-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.76.5.839"},{"key":"bibr5-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.84.3.498"},{"key":"bibr6-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-9280.2008.02102.x"},{"key":"bibr7-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.86.3.388"},{"key":"bibr8-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1023\/A:1009009018235"},{"key":"bibr9-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1006\/jesp.2000.1455"},{"key":"bibr11-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1006\/jesp.2001.1504"},{"key":"bibr12-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1177\/1046878102238607"},{"key":"bibr13-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1145\/950566.950595"},{"key":"bibr14-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1177\/1555412008325481"},{"key":"bibr15-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4471-4769-5_32"},{"key":"bibr16-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1037\/0003-066X.52.12.1280"},{"key":"bibr17-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1037\/10286-005"},{"key":"bibr18-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1037\/0003-066X.55.11.1217"},{"key":"bibr19-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1002\/ejsp.27"},{"key":"bibr20-1555412013498818","unstructured":"Kafai Y. (2001). The educational potential of electronic games: From games-to-teach to games-to-learn. Retrieved from http:\/\/culturalpolicy.uchicago.edu\/conf2001\/papers\/kafai.html"},{"key":"bibr21-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1086\/504141"},{"key":"bibr31-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.2000.tb02833.x"},{"key":"bibr22-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1089\/cyber.2011.0328"},{"key":"bibr23-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1093\/scan\/nsl013"},{"key":"bibr24-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2008.06.004"},{"key":"bibr32-1555412013498818","author":"Pavlov I. P.","year":"1927","journal-title":"Conditioned reflexes: An investigation of the physiological activity of the cerebral cortex"},{"key":"bibr25-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1145\/950566.950596"},{"key":"bibr26-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.74.2.285"},{"key":"bibr27-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1002\/ejsp.180"},{"key":"bibr28-1555412013498818","first-page":"16","volume":"41","author":"Van Eck R.","year":"2006","journal-title":"Educause"},{"key":"bibr29-1555412013498818","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.43.1.28"},{"key":"bibr30-1555412013498818","doi-asserted-by":"crossref","unstructured":"Winn B. (2009). The design, play, and experience framework. In Ferdig R. E. (Ed.), Handbook of research on effective electronic gaming in education (pp.1010\u20131024). Retrieved from http:\/\/gel.msu.edu\/winn\/Winn_DPE_chapter_final.pdf","DOI":"10.4018\/978-1-59904-808-6.ch058"}],"container-title":["Games and Culture"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1555412013498818","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/1555412013498818","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1555412013498818","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,29]],"date-time":"2026-04-29T06:35:16Z","timestamp":1777444516000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/1555412013498818"}},"subtitle":["The Effects of Regulatory Fit in Games for Learning"],"short-title":[],"issued":{"date-parts":[[2013,7]]},"references-count":31,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2013,7]]}},"alternative-id":["10.1177\/1555412013498818"],"URL":"https:\/\/doi.org\/10.1177\/1555412013498818","relation":{},"ISSN":["1555-4120","1555-4139"],"issn-type":[{"value":"1555-4120","type":"print"},{"value":"1555-4139","type":"electronic"}],"subject":[],"published":{"date-parts":[[2013,7]]}}}