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Designing mobile exergames and AR interaction has received little scholarly attention. This article has several contributions to the design discussion: (1) implementation of a mobile AR exergame, (2) discourse on the game design process, (3) evaluation with 29 South Korean elementary school children and university students who suggested a good reception of the game and generated ideas for improvements of usability and AR interaction, (4) analysis of the game with respect to established game motivators and the Immersion, Scientificalness, Competitiveness, Adaptability, and Learning (ISCAL) exergame design model, (5) design principles and lessons learned, and (6) discussion of the flow experience in exergames. These results can be used by designers to create motivating and interactive mobile AR games.<\/jats:p>","DOI":"10.1177\/1555412015572006","type":"journal-article","created":{"date-parts":[[2015,2,18]],"date-time":"2015-02-18T21:20:46Z","timestamp":1424294446000},"page":"548-580","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":46,"title":["Designing Mobile Augmented Reality Exergames"],"prefix":"10.1177","volume":"11","author":[{"given":"Teemu H.","family":"Laine","sequence":"first","affiliation":[{"name":"Department of Information and Computer Engineering, Ajou University, Suwon, Korea"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Hae Jung","family":"Suk","sequence":"additional","affiliation":[{"name":"Department of Digital Media, Ajou University, Suwon, Korea"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2016,5,22]]},"reference":[{"key":"bibr1-1555412015572006","volume-title":"Multimedia for Learning: Methods and Development","author":"Alessi S. 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