{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,5]],"date-time":"2025-10-05T22:12:51Z","timestamp":1759702371482,"version":"3.38.0"},"reference-count":27,"publisher":"SAGE Publications","issue":"5","license":[{"start":{"date-parts":[[2022,3,30]],"date-time":"2022-03-30T00:00:00Z","timestamp":1648598400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Games and Culture"],"published-print":{"date-parts":[[2022,7]]},"abstract":"<jats:p> While previous studies showed that persuasive games can have positive effects on attitudes and behavioral intentions, little is known about the underlying processes that cause these effects. This study investigates immersion and involvement in order to provide a better understanding of the effects of persuasive games. We conducted an experiment with 152 college students in which participants either played a persuasive game or watched the playback of the game. Our results showed that affective and ludic involvement and immersion mediated the relationship between interactivity (gameplay vs. playback) and persuasive outcomes (attitude and behavioral intention). <\/jats:p>","DOI":"10.1177\/15554120211049576","type":"journal-article","created":{"date-parts":[[2022,3,30]],"date-time":"2022-03-30T12:34:26Z","timestamp":1648643666000},"page":"703-720","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":2,"title":["Conceptualizing the Roles of Involvement and Immersion in Persuasive Games"],"prefix":"10.1177","volume":"17","author":[{"given":"Eugene","family":"Lee","sequence":"first","affiliation":[{"name":"Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, CA, USA"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0209-1201","authenticated-orcid":false,"given":"Maral","family":"Abdollahi","sequence":"additional","affiliation":[{"name":"Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis, MN, USA"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0799-6691","authenticated-orcid":false,"given":"Colin","family":"Agur","sequence":"additional","affiliation":[{"name":"Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis, MN, USA"}]}],"member":"179","published-online":{"date-parts":[[2022,3,30]]},"reference":[{"key":"bibr1-15554120211049576","doi-asserted-by":"publisher","DOI":"10.7551\/mitpress\/5334.001.0001"},{"key":"bibr2-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1145\/985921.986048"},{"key":"bibr28-15554120211049576","unstructured":"Calleja G. (2007). Revising immersion: A conceptual model for the analysis of digital game involvement. In Proceedings of the 2007 DiGRA International Conference, Tokyo, Japan, September2007, pp. 83-90)."},{"key":"bibr3-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-41316-7_3"},{"key":"bibr4-15554120211049576","doi-asserted-by":"crossref","unstructured":"Calvillo-G\u00e1mez E., Crisp J., Romero P. (2011). Empirical validation of the involvement component of the pervasive GameFlow model. In Proceedings of the 8th International Conference on Advances In Computer Entertainment Technology, Lisbon, Portugal, 8-11 November 2011. https:\/\/10.1145\/2071423.2071483.","DOI":"10.1145\/2071423.2071483"},{"volume-title":"Proceedings of E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education","year":"2014","author":"Chen Y.","key":"bibr5-15554120211049576"},{"key":"bibr6-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1111\/jcal.12066"},{"key":"bibr7-15554120211049576","doi-asserted-by":"publisher","DOI":"10.17083\/ijsg.v5i4.263"},{"key":"bibr8-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2015.07.045"},{"volume-title":"Introduction to mediation, moderation, and conditional process analysis: A regression-based approach","year":"2017","author":"Hayes A. F.","key":"bibr9-15554120211049576"},{"key":"bibr10-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2019.05.020"},{"key":"bibr11-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1037\/ppm0000124"},{"key":"bibr12-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2008.04.004"},{"issue":"1","key":"bibr13-15554120211049576","first-page":"43","volume":"15","author":"Kennedy G.","year":"2004","journal-title":"Journal of Interactive Learning Research"},{"key":"bibr14-15554120211049576","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2018.01682"},{"key":"bibr15-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1145\/1496984.1496998"},{"key":"bibr16-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.2010.01511.x"},{"volume-title":"Game experience questionnaire: Development of a self-report measure to assess the psychological impact of digital games","year":"2007","author":"Poels K.","key":"bibr17-15554120211049576"},{"key":"bibr18-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1089\/cpb.2009.0099"},{"key":"bibr19-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2014.11.062"},{"key":"bibr20-15554120211049576","doi-asserted-by":"publisher","DOI":"10.17083\/ijsg.v5i1.159"},{"key":"bibr21-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1162\/pres.1994.3.2.130"},{"key":"bibr22-15554120211049576","doi-asserted-by":"publisher","DOI":"10.17083\/ijsg.v2i2.74"},{"key":"bibr24-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1145\/2793107.2793125"},{"key":"bibr25-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1080\/01973533.2018.1459301"},{"key":"bibr26-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1007\/s10648-007-9045-4"},{"key":"bibr27-15554120211049576","doi-asserted-by":"publisher","DOI":"10.1037\/a0031311"}],"container-title":["Games and Culture"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/15554120211049576","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/15554120211049576","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/15554120211049576","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,3,1]],"date-time":"2025-03-01T16:23:04Z","timestamp":1740846184000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/15554120211049576"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,3,30]]},"references-count":27,"journal-issue":{"issue":"5","published-print":{"date-parts":[[2022,7]]}},"alternative-id":["10.1177\/15554120211049576"],"URL":"https:\/\/doi.org\/10.1177\/15554120211049576","relation":{},"ISSN":["1555-4120","1555-4139"],"issn-type":[{"type":"print","value":"1555-4120"},{"type":"electronic","value":"1555-4139"}],"subject":[],"published":{"date-parts":[[2022,3,30]]}}}