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Yet, limited attention has been given to the coproduction of media campaign interventions with male survivors to promote help\u2011seeking in Nigeria\u2014an area to which this study makes an original and significant contribution through an intersectionality-informed approach. Ten male participants with lived experience of IPV took part in a focus group discussion in Delta State, Nigeria, and the data were analyzed using thematic analysis guided by intersectionality theory. The findings indicate that economic vulnerability functions as a key precipitating condition for abuse, while entrenched socio\u2011cultural norms surrounding masculinity contribute to silencing, invisibility, and constrained help\u2011seeking. The intersection of media outlets, length, captivating messages, authority, relatability, and resonance was perceived as crucial to instill trust and aid an effective media campaign to encourage help-seeking. Collectively, these insights provide a robust empirical foundation for policymakers and governments globally to inform the design of evidence\u2011based media campaign interventions that address intersectional barriers to enhance the visibility of male IPV victimization and strengthen help-seeking behavior, alongside accessible pathways to support.<\/jats:p>","DOI":"10.1177\/15579883261436764","type":"journal-article","created":{"date-parts":[[2026,4,27]],"date-time":"2026-04-27T06:06:53Z","timestamp":1777270013000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":0,"title":["Terminating the Revolving Cycle of Silence: A Co-Production Study of a Media Campaign Intervention to Encourage Males Affected by Intimate Partner Violence Help-Seeking in Nigeria"],"prefix":"10.1177","volume":"20","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0516-0313","authenticated-orcid":false,"given":"Tarela Juliet","family":"Ike","sequence":"first","affiliation":[{"name":"Division of Psychology and Mental Health, The University of Manchester, Manchester, UK"},{"name":"School of Social Sciences, Humanities and Law, Teesside University, Middlesbrough, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Dung Ezekiel","family":"Jidong","sequence":"additional","affiliation":[{"name":"Division of Psychology and Mental Health, The University of Manchester, Manchester, UK"},{"name":"Centre in Africa for Living and Learning, Nigeria"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Maureen Iru","family":"Ntaji","sequence":"additional","affiliation":[{"name":"Department of Community Medicine, Delta State University Teaching Hospital, Oghara, Nigeria"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Evangelyn Ebi","family":"Ayobi","sequence":"additional","affiliation":[{"name":"Manchester Global Foundation, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mieyebi Lawrence","family":"Ike","sequence":"additional","affiliation":[{"name":"Western Governor University, Salt Lake, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Kelvin Odeyovwi","family":"Ayobi","sequence":"additional","affiliation":[{"name":"Beryl Foundation, London, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Peremi Richmond","family":"Ike","sequence":"additional","affiliation":[{"name":"Tare Wyd Legal Chambers, Warri, Nigeria"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Rukevwe Francis","family":"Doghor","sequence":"additional","affiliation":[{"name":"Tare Wyd Legal Chambers, Warri, Nigeria"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Tariq","family":"Mahmood","sequence":"additional","affiliation":[{"name":"Arooj, Lancashire, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Muhammad Tahir","family":"Azam","sequence":"additional","affiliation":[{"name":"Pakistan Institute of Living and Learning, Karachi, Pakistan"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2026,4,26]]},"reference":[{"key":"e_1_3_2_2_1","doi-asserted-by":"publisher","DOI":"10.1108\/GM-07-2018-0095"},{"key":"e_1_3_2_3_1","doi-asserted-by":"publisher","DOI":"10.4314\/ntj.v25i1.2"},{"key":"e_1_3_2_4_1","doi-asserted-by":"publisher","DOI":"10.4324\/9781003619093-9"},{"issue":"42","key":"e_1_3_2_5_1","article-title":"Trusted authorities can change minds and shift norms during conflict","volume":"118","author":"Blair G.","year":"2021","unstructured":"Blair G., Littman R., Nugent E. 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