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We conducted an eye-tracking experiment examining how positive versus neutral face emojis embedded mid-sentence affect the processing of preceding and following words. Positive rather than neutral emojis yielded parafoveal-on-foveal effects on the\n                    <jats:italic toggle=\"yes\">n<\/jats:italic>\n                    \u2009\u2212\u20091 word, evidenced by longer first-fixation, gaze duration, and single-fixation measures. This valence effect persisted after accounting for mislocated fixations, indicating that parafoveal emotional processing modulated foveal reading. However, the\n                    <jats:italic toggle=\"yes\">n<\/jats:italic>\n                    \u2009+\u20091 word showed no valence-based differences, suggesting limited priming effects in continuous reading, potentially due to \u201cwrap-up\u201d processes at the emoji. At the sentence level, positive emojis led to faster overall reading times and higher valence ratings, although in a pretest nonemojified sentences were rated more positively than emojified versions. These findings reinforce parallel eye-movement control models, highlighting how emoji sentiment can shape real-time reading.\n                  <\/jats:p>","DOI":"10.1177\/17470218261490699","type":"journal-article","created":{"date-parts":[[2026,9,12]],"date-time":"2026-09-12T03:45:30Z","timestamp":1789184730000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":0,"title":["The Effect of Positive Emojis on Reading: An Eye-Movement Study"],"prefix":"10.1177","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2639-4947","authenticated-orcid":false,"given":"Demian","family":"Stoianov","sequence":"first","affiliation":[{"name":"International Doctorate for Experimental Approaches to Language and Brain, University of Potsdam, Germany"},{"name":"International Doctorate for Experimental Approaches to Language and Brain, University of Groningen, Netherlands"},{"name":"International Doctorate for Experimental Approaches to Language and Brain, University of Newcastle, UK"},{"name":"International Doctorate for Experimental Approaches to Language and Brain, Macquarie University, Sydney, NSW, Australia"},{"name":"School of Psychological Sciences, Macquarie University, Sydney, NSW, Australia"},{"name":"Center for Language and Cognition Groningen, University of Groningen, The Netherlands"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8214-5427","authenticated-orcid":false,"given":"Nenagh","family":"Kemp","sequence":"additional","affiliation":[{"name":"School of Psychological Sciences, University of Tasmania, Hobart, TAS, Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5364-0202","authenticated-orcid":false,"given":"Signy","family":"Wegener","sequence":"additional","affiliation":[{"name":"Australian Centre for the Advancement of Literacy, Australian Catholic University, North Sydney, NSW, Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9653-6106","authenticated-orcid":false,"given":"Elisabeth","family":"Beyersmann","sequence":"additional","affiliation":[{"name":"School of Psychological Sciences, Macquarie University, Sydney, NSW, Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2026,9,11]]},"reference":[{"key":"e_1_3_3_2_1","doi-asserted-by":"crossref","unstructured":"Anwyl-Irvine A. 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