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Of the Sustainable Development Goals, one (Sustainable Development Goal 3.1) specifically addresses maternal mortality; by 2030, the goal is to reduce the global maternal mortality ratio to less than 70 per 100,000 live births. Eleven other Sustainable Development Goals provide opportunities to intervene. Unapologetically, this review focusses the reader\u2019s attention on health advocacy and its central role in altering the risks that many of the world\u2019s women face from direct obstetric causes of mortality. Hard work to alter social determinants of health and health outcomes remains. That work needs to start today to improve the health and social equality of today\u2019s girls who will be the women delivering their babies in 2030. <\/jats:p>","DOI":"10.1177\/1753495x16686287","type":"journal-article","created":{"date-parts":[[2017,1,30]],"date-time":"2017-01-30T07:11:49Z","timestamp":1485760309000},"page":"5-9","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":15,"title":["Strategies to reduce the global burden of direct maternal deaths"],"prefix":"10.1177","volume":"10","author":[{"given":"Peter","family":"von Dadelszen","sequence":"first","affiliation":[{"name":"Molecular and Clinical Sciences Research Institute, St George\u2019s, University of London, UK"},{"name":"Department of Obstetrics and Gynaecology, St George\u2019s University Hospitals NHS Foundation Trust, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Laura A","family":"Magee","sequence":"additional","affiliation":[{"name":"Molecular and Clinical Sciences Research Institute, St George\u2019s, University of London, UK"},{"name":"Department of Obstetrics and Gynaecology, St George\u2019s University Hospitals NHS Foundation Trust, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2017,1,29]]},"reference":[{"key":"bibr1-1753495X16686287","doi-asserted-by":"publisher","DOI":"10.1016\/S0140-6736(16)31470-2"},{"key":"bibr2-1753495X16686287","author":"United Nations","journal-title":"Transforming our world: the 2030 agenda for sustainable development"},{"key":"bibr3-1753495X16686287","doi-asserted-by":"crossref","unstructured":"Lassi ZS, Kumar R and Bhutta ZA. 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