{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,7]],"date-time":"2026-07-07T04:17:09Z","timestamp":1783397829752,"version":"3.54.6"},"reference-count":18,"publisher":"SAGE Publications","issue":"3","license":[{"start":{"date-parts":[[2017,8,23]],"date-time":"2017-08-23T00:00:00Z","timestamp":1503446400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Glob Health Promot"],"published-print":{"date-parts":[[2019,9]]},"abstract":"<jats:sec>\n                    <jats:title>Introduction:<\/jats:title>\n                    <jats:p>This article discusses the development and pretesting of key visual imagery in a promotional campaign developed in Quebec, Canada. This campaign is the media-based component of a broader prevention strategy involving the use of the Triple P program (Sanders, 1999).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Objectives:<\/jats:title>\n                    <jats:p>The purpose was to pretest with parents the preliminary version of a poster that uses the campaign\u2019s key visual imagery prior to final production.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Method:<\/jats:title>\n                    <jats:p>In total, 26 parents from the regions of Quebec City and Montreal participated in four focus groups.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results:<\/jats:title>\n                    <jats:p>Two general themes emerged from the focus groups: (i) emotions and reactions arising from the key visual imagery; and (ii) comprehension of the message being conveyed.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusion:<\/jats:title>\n                    <jats:p>Based on this information, recommendations were made to the marketing agency, which then modified the campaign\u2019s key visual imagery and proposed a final layout.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1177\/1757975917716924","type":"journal-article","created":{"date-parts":[[2017,8,23]],"date-time":"2017-08-23T10:47:47Z","timestamp":1503485267000},"page":"23-31","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":9,"title":["Development and pretest of key visual imagery in a campaign for the prevention of child maltreatment"],"prefix":"10.1177","volume":"26","author":[{"given":"\u00c9milie","family":"Charest","sequence":"first","affiliation":[{"name":"School of Psychology, Universit\u00e9 Laval, Quebec City, Quebec, Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Marie-H\u00e9l\u00e8ne","family":"Gagn\u00e9","sequence":"additional","affiliation":[{"name":"School of Psychology, Universit\u00e9 Laval, Quebec City, Quebec, Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Julie","family":"Goulet","sequence":"additional","affiliation":[{"name":"School of Psychology, Universit\u00e9 Laval, Quebec City, Quebec, Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2017,8,23]]},"reference":[{"key":"bibr1-1757975917716924","volume-title":"Rapport mondial sur la violence et la sant\u00e9","author":"Krug EG","year":"2002"},{"key":"bibr2-1757975917716924","first-page":"32","volume-title":"\u00c9tude canadienne sur l\u2019incidence des signalements des cas de violence et de n\u00e9gligence envers les enfants, 2008: Donn\u00e9es principales","author":"Trocm\u00e9 N","year":"2010"},{"key":"bibr3-1757975917716924","volume-title":"La violence familiale dans la vie des enfants du qu\u00e9bec, 2012: Les attitudes parentales et les pratiques familiales","author":"Cl\u00e9ment ME","year":"2013"},{"key":"bibr4-1757975917716924","doi-asserted-by":"crossref","DOI":"10.1515\/9782763796994","volume-title":"Les enfants maltrait\u00e9s: De l\u2019affliction \u00e0 l\u2019espoir - 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