{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,15]],"date-time":"2026-10-15T11:45:47Z","timestamp":1792064747855,"version":"4.4.0"},"reference-count":0,"publisher":"SAGE Publications","issue":"6","license":[{"start":{"date-parts":[[2026,9,28]],"date-time":"2026-09-28T00:00:00Z","timestamp":1790553600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["NASN School Nurse"],"published-print":{"date-parts":[[2026,11]]},"abstract":"<jats:p>School nursing has evolved as student health needs, mental health concerns, public health pressures, and schools\u2019 focus on attendance and student well-being have grown more complex. NASN\u2019s brand needed to evolve with the profession. This article describes the thinking behind NASN\u2019s comprehensive rebrand, including input from school nurses, the meaning of the new visual identity, and the language that now anchors how NASN communicates the profession\u2019s authority, leadership, connection, rigor, support, and care. The new logo brings the S and N of school nursing together in a heart representing students and the broad, whole-child care school nurses provide. The new brand represents the collective strength of school nurses across the country and the role NASN plays in connecting, supporting, and advancing them. More than a visual update, the brand is intended to help school nurses, education leaders, policymakers, partners, families, and communities better understand the essential role school nurses play in keeping students healthy, safe, present, and ready to learn.<\/jats:p>","DOI":"10.1177\/1942602x261490512","type":"journal-article","created":{"date-parts":[[2026,9,29]],"date-time":"2026-09-29T06:43:00Z","timestamp":1790664180000},"page":"236-238","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":0,"title":["Care at the Heart, Leadership in Practice: NASN\u2019s New Brand for School Nursing Today"],"prefix":"10.1177","volume":"41","author":[{"name":"National Association of School Nurses","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2026,9,28]]},"container-title":["NASN School Nurse"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1942602X261490512","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/1942602X261490512","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1942602X261490512","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,10,15]],"date-time":"2026-10-15T10:49:07Z","timestamp":1792061347000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/1942602X261490512"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,9,28]]},"references-count":0,"journal-issue":{"issue":"6","published-print":{"date-parts":[[2026,11]]}},"alternative-id":["10.1177\/1942602X261490512"],"URL":"https:\/\/doi.org\/10.1177\/1942602x261490512","relation":{},"ISSN":["1942-602X","1942-6038"],"issn-type":[{"value":"1942-602X","type":"print"},{"value":"1942-6038","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,9,28]]}}}