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We examine these processes through the lens of ethnographic practice and, in particular, ethnography\u2019s attention to narrative processes. We draw on a particular case in which digital data must be animated and narrated by different groups in order to examine broader questions of how we might come to understand data ethnographically.<\/jats:p>","DOI":"10.1177\/2053951718784083","type":"journal-article","created":{"date-parts":[[2018,7,5]],"date-time":"2018-07-05T02:41:07Z","timestamp":1530758467000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":140,"title":["Datafication and data fiction: Narrating data and narrating with           data"],"prefix":"10.1177","volume":"5","author":[{"given":"Paul","family":"Dourish","sequence":"first","affiliation":[{"name":"Department of Informatics, Donald         Bren School of Information and Computer Sciences, University of California, USA"}]},{"given":"Edgar","family":"G\u00f3mez Cruz","sequence":"additional","affiliation":[{"name":"School of the Arts and Media,         University of New South Wales, Australia"}]}],"member":"179","published-online":{"date-parts":[[2018,7,4]]},"reference":[{"key":"bibr1-2053951718784083","unstructured":"Angwin J, Larson J, Mattu S, et\u00a0al. (2016)             Machine bias.\n                      ProPublica\n                      . Available at: http:\/\/firstmonday.org\/ojs\/index.php\/fm\/article\/view\/4869\/3750 (accessed             10 June 2016)."},{"key":"bibr2-2053951718784083","doi-asserted-by":"publisher","DOI":"10.1177\/2053951718768831"},{"key":"bibr3-2053951718784083","unstructured":"Bell G (2015) The secret life of big data.             In: Boellstorff and Maurer (eds)\n                      Data, now Bigger and Better\n                      . Chicago,             IL: Prickly Paradigm Press."},{"key":"bibr4-2053951718784083","unstructured":"Boellstorff T (2013) Making big data, in             theory.\n                      First Monday\n                      18(10). Available at: http:\/\/firstmonday.org\/ojs\/index.php\/fm\/article\/view\/4869\/3750 (accessed             10 June 2016)."},{"key":"bibr5-2053951718784083","doi-asserted-by":"publisher","DOI":"10.1177\/2053951715608406"},{"key":"bibr6-2053951718784083","doi-asserted-by":"publisher","DOI":"10.1177\/2053951715622512"},{"key":"bibr7-2053951718784083","doi-asserted-by":"publisher","DOI":"10.1177\/2053951716663566"},{"key":"bibr8-2053951718784083","doi-asserted-by":"publisher","DOI":"10.1177\/2053951716665128"},{"key":"bibr9-2053951718784083","volume-title":"Graphesis: Visual Forms of Knowledge Production","author":"Drucker J","year":"2014"},{"key":"bibr10-2053951718784083","first-page":"1466","volume":"9","author":"Fiore-Gartland B","year":"2015","journal-title":"International Journal of Communication"},{"key":"bibr11-2053951718784083","doi-asserted-by":"publisher","DOI":"10.1177\/2053951714544337"},{"key":"bibr12-2053951718784083","doi-asserted-by":"publisher","DOI":"10.1177\/2053951716679677"},{"key":"bibr13-2053951718784083","first-page":"338","volume-title":"Theoretical Sociology: Perspectives and Developments","author":"Garfinkel H","year":"1970"},{"key":"bibr14-2053951718784083","doi-asserted-by":"publisher","DOI":"10.1177\/2053951716658061"},{"key":"bibr15-2053951718784083","doi-asserted-by":"publisher","DOI":"10.1111\/j.1548-1395.2010.01070.x"},{"key":"bibr16-2053951718784083","first-page":"167","volume-title":"Media Technologies: Essays on Communication, Materiality, and Society","author":"Gillespie T","year":"2013"},{"key":"bibr17-2053951718784083","doi-asserted-by":"publisher","DOI":"10.1525\/aa.1994.96.3.02a00100"},{"key":"bibr18-2053951718784083","doi-asserted-by":"publisher","DOI":"10.4324\/9780203961155"},{"key":"bibr19-2053951718784083","doi-asserted-by":"publisher","DOI":"10.4324\/9781315625324"},{"key":"bibr20-2053951718784083","doi-asserted-by":"publisher","DOI":"10.1080\/1369118X.2016.1153126"},{"key":"bibr21-2053951718784083","volume-title":"Reassembling the Social: An Introduction to Actor-Network Theory","author":"Latour B","year":"2007"},{"key":"bibr22-2053951718784083","first-page":"16","volume":"3","author":"Loukissas Y","year":"2017","journal-title":"Emerging Science, Technology, and Society"},{"key":"bibr23-2053951718784083","doi-asserted-by":"crossref","unstructured":"McKie L and Ryan L (eds) (2015)\n                      An               End to the Crisis of Empirical Sociology? Trends and Challenges in Social               Research\n                      . London: Routledge.","DOI":"10.4324\/9781315738192"},{"key":"bibr24-2053951718784083","volume-title":"The Language of New Media","author":"Manovich L","year":"2001"},{"key":"bibr25-2053951718784083","doi-asserted-by":"publisher","DOI":"10.5210\/fm.v18i10.4868"},{"key":"bibr26-2053951718784083","doi-asserted-by":"publisher","DOI":"10.1525\/sp.2009.56.2.243"},{"key":"bibr27-2053951718784083","volume-title":"Big Data. 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