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This paper reviews problems of trustworthiness in what we term pervasive data research: scholarship that relies on the rich information generated about people through digital interaction. We highlight the entwined problems of participant unawareness of such research and the relationship of pervasive data research to corporate datafication and surveillance. We suggest a way forward by drawing from the history of a different methodological approach in which researchers have struggled with trustworthy practice: ethnography. To grapple with the colonial legacy of their methods, ethnographers have developed analytic lenses and researcher practices that foreground relations of awareness and power. These lenses are inspiring but also challenging for pervasive data research, given the flattening of contexts inherent in digital data collection. We propose ways that pervasive data researchers can incorporate reflection on awareness and power within their research to support the development of trustworthy data science.<\/jats:p>","DOI":"10.1177\/20539517211040759","type":"journal-article","created":{"date-parts":[[2021,9,15]],"date-time":"2021-09-15T13:20:22Z","timestamp":1631712022000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":31,"title":["Excavating awareness and power in data science: A manifesto for trustworthy pervasive data research"],"prefix":"10.1177","volume":"8","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1816-6140","authenticated-orcid":false,"given":"Katie","family":"Shilton","sequence":"first","affiliation":[{"name":"College of Information Studies, University of Maryland, College Park, College Park, Maryland, United States"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Emanuel","family":"Moss","sequence":"additional","affiliation":[{"name":"CUNY The Graduate Center, New York, New York, United States"},{"name":"Data & Society Research Institute, New York, New York, United States"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Sarah A.","family":"Gilbert","sequence":"additional","affiliation":[{"name":"College of Information Studies, University of Maryland, College Park, College Park, Maryland, United States"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7782-3887","authenticated-orcid":false,"given":"Matthew J.","family":"Bietz","sequence":"additional","affiliation":[{"name":"University of California, Irvine, California, United States"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Casey","family":"Fiesler","sequence":"additional","affiliation":[{"name":"University of Colorado at Boulder, Boulder, Colorado, United States"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jacob","family":"Metcalf","sequence":"additional","affiliation":[{"name":"Data & Society Research Institute, New York, New York, United States"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9362-9032","authenticated-orcid":false,"given":"Jessica","family":"Vitak","sequence":"additional","affiliation":[{"name":"College of Information Studies, University of Maryland, College Park, College Park, Maryland, United States"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4229-4847","authenticated-orcid":false,"given":"Michael","family":"Zimmer","sequence":"additional","affiliation":[{"name":"Marquette University, Milwaukee, Wisconsin, United States"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2021,9,15]]},"reference":[{"key":"bibr1-20539517211040759","volume-title":"American Anthropological Association's Executive Board Statement on the Human Terrain System Project","author":"AAA","year":"2007"},{"key":"bibr2-20539517211040759","volume-title":"Full Text of the 2012 Ethics Statement","author":"AAA","year":"2012"},{"key":"bibr3-20539517211040759","first-page":"137","volume-title":"Recapturing Anthropology: Working in the Present","author":"Abu-Lughod L","year":"1996"},{"key":"bibr4-20539517211040759","unstructured":"Alkhatib A (2019) \u201cAnthropological\/Artificial Intelligence & the HAI.\u201d Ali Alkhatib Blog. 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