{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,29]],"date-time":"2026-04-29T09:43:58Z","timestamp":1777455838633,"version":"3.51.4"},"reference-count":62,"publisher":"SAGE Publications","issue":"1","license":[{"start":{"date-parts":[[2023,1,1]],"date-time":"2023-01-01T00:00:00Z","timestamp":1672531200000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100002428","name":"Austrian Science Fund","doi-asserted-by":"publisher","award":["V511-G29"],"award-info":[{"award-number":["V511-G29"]}],"id":[{"id":"10.13039\/501100002428","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Big Data &amp; Society"],"published-print":{"date-parts":[[2023,1]]},"abstract":"<jats:p>This article investigates how developers of alternative search engines challenge increasingly corporate imaginaries of digital futures by building out counter-imaginaries of search engines devoted to social values instead of mere profit maximization. Drawing on three in-depth case studies of European search engines, it analyzes how search engine developers counter-imagine hegemonic search, what social values support their imaginaries, and how they are intertwined with their sociotechnical practices. This analysis shows that notions like privacy, independence, and openness appear to be fluid, context-dependent, and changing over time, leading to a certain \u201cvalue pragmatics\u201d that allows the projects to scale beyond their own communities of practice. It further shows how European values, and broader notions of Europe as \u201cunified or pluralistic,\u201d are constructed and co-produced with developers\u2019 attempts to counter-imagine and counteract hegemonic search. To conclude, I suggest three points of intervention that may help alternative search engine projects, and digital technologies more generally, to not only make their counter-imaginaries more powerful, but also acquire the necessary resources to build their technologies and infrastructures accordingly. I finally discuss how \u201cEuropean values,\u201d in all their richness and diversity, can contribute to this undertaking.<\/jats:p>","DOI":"10.1177\/20539517231163173","type":"journal-article","created":{"date-parts":[[2023,3,15]],"date-time":"2023-03-15T02:24:51Z","timestamp":1678847091000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":8,"title":["European Search? 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