{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,29]],"date-time":"2026-04-29T09:44:09Z","timestamp":1777455849970,"version":"3.51.4"},"reference-count":42,"publisher":"SAGE Publications","issue":"1","license":[{"start":{"date-parts":[[2023,1,1]],"date-time":"2023-01-01T00:00:00Z","timestamp":1672531200000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/"}],"funder":[{"DOI":"10.13039\/100000001","name":"National Science Foundation","doi-asserted-by":"publisher","award":["1144934"],"award-info":[{"award-number":["1144934"]}],"id":[{"id":"10.13039\/100000001","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Big Data &amp; Society"],"published-print":{"date-parts":[[2023,1]]},"abstract":"<jats:p>Social media provides unique opportunities for researchers to learn about a variety of phenomena\u2014it is often publicly available, highly accessible, and affords more naturalistic observation. However, as research using social media data has increased, so too has public scrutiny, highlighting the need to develop ethical approaches to social media data use. Prior work in this area has explored users\u2019 perceptions of researchers\u2019 use of social media data in the context of a single platform. In this paper, we expand on that work, exploring how platforms and their affordances impact how users feel about social media data reuse. We present results from three factorial vignette surveys, each focusing on a different platform\u2014dating apps, Instagram, and Reddit\u2014to assess users\u2019 comfort with research data use scenarios across a variety of contexts. Although our results highlight different expectations between platforms depending on the research domain, purpose of research, and content collected, we find that the factor with the greatest impact across all platforms is consent\u2014a finding which presents challenges for big data researchers. We conclude by offering a sociotechnical approach to ethical decision-making. This approach provides recommendations on how researchers can interpret and respond to platform norms and affordances to predict potential data use sensitivities. The approach also recommends that researchers respond to the predominant expectation of notification and consent for research participation by bolstering awareness of data collection on digital platforms.<\/jats:p>","DOI":"10.1177\/20539517231164108","type":"journal-article","created":{"date-parts":[[2023,3,28]],"date-time":"2023-03-28T03:14:04Z","timestamp":1679973244000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":16,"title":["When research is the context: Cross-platform user expectations for social media data reuse"],"prefix":"10.1177","volume":"10","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2718-4121","authenticated-orcid":false,"given":"Sarah","family":"Gilbert","sequence":"first","affiliation":[{"name":"Department of Communications, Cornell University, Ithaca, NY, USA"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1816-6140","authenticated-orcid":false,"given":"Katie","family":"Shilton","sequence":"additional","affiliation":[{"name":"Department of Communications, Cornell University, Ithaca, NY, USA"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9362-9032","authenticated-orcid":false,"given":"Jessica","family":"Vitak","sequence":"additional","affiliation":[{"name":"Department of Communications, Cornell University, Ithaca, NY, USA"}]}],"member":"179","published-online":{"date-parts":[[2023,3,28]]},"reference":[{"key":"bibr1-20539517231164108","doi-asserted-by":"publisher","DOI":"10.1038\/s41562-022-01388-6"},{"key":"bibr2-20539517231164108","doi-asserted-by":"publisher","DOI":"10.1080\/1369118X.2015.1084349"},{"key":"bibr3-20539517231164108","first-page":"57","volume-title":"The Sage Handbook of Social Media Research Methods","author":"Beninger K","year":"2017"},{"key":"bibr4-20539517231164108","doi-asserted-by":"publisher","DOI":"10.1145\/2628363.2628406"},{"key":"bibr5-20539517231164108","doi-asserted-by":"publisher","DOI":"10.1146\/annurev-lawsocsci-101317-030839"},{"issue":"1","key":"bibr6-20539517231164108","volume":"6","author":"Brown AJ","year":"2020","journal-title":"Social Media & Society"},{"key":"bibr7-20539517231164108","doi-asserted-by":"publisher","DOI":"10.1080\/15456870.2015.972282"},{"key":"bibr8-20539517231164108","first-page":"740","author":"DeVito MA","year":"2017","journal-title":"Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing"},{"key":"bibr9-20539517231164108","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2006.00020.x"},{"key":"bibr10-20539517231164108","doi-asserted-by":"publisher","DOI":"10.1111\/jcc4.12180"},{"key":"bibr11-20539517231164108","doi-asserted-by":"publisher","DOI":"10.1145\/3274320"},{"issue":"1","key":"bibr12-20539517231164108","volume":"4","author":"Fiesler C","year":"2018","journal-title":"Social Media & Society"},{"key":"bibr13-20539517231164108","volume-title":"Beyond the Hashtags:# Ferguson,# Blacklivesmatter, and the Online Struggle for Offline Justice","author":"Freelon D","year":"2016"},{"issue":"3","key":"bibr14-20539517231164108","first-page":"1","volume":"7","author":"Gilbert S","year":"2021","journal-title":"Social Media & Society"},{"key":"bibr15-20539517231164108","unstructured":"Gruzd A, Mai P (2020) Social Media Privacy in Canada 2020. 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