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We propose a South-North flow by utilising PAR approaches that stem from Latin America, challenging how the North's centrality is taken for granted regarding AI epistemologies, experiences, and understandings. Conducting workshops in London with a diverse group of students, tech workers and activists, we argue that PAR can not only empower marginalised communities in the Global South; we can also learn more from its application in the Global North, in contexts where people deal with different struggles. Our analysis delves into three specific concepts around AI and data (in)justice: autonomy, empathy and dialogue. First, inspired by PAR principles, participants started to problematise what they called an empty interpretation of empathy, establishing parallels with transnational dynamics of data capitalism, which disadvantage marginalised communities in the Global South. Second, PAR offered a critical lens to analyse issues of AI and autonomy in ways that are less individualistic and more collective and politically engaged. Third, PAR's dialogical spirit enabled participants to locate various intersections between AI and dialogue. Critiquing the idea of a superior AI, participants were reminded of the possibilities offered by human intelligence and the combination of thinking, making and feeling or what Fals Borda (2003. Ante la crisis del pa\u00eds: I deas acci\u00f3n para el cambio, 1st. Ed. Bogot\u00e1: Panamericana) calls our sentipensante nature.<\/jats:p>","DOI":"10.1177\/20539517241235869","type":"journal-article","created":{"date-parts":[[2024,3,18]],"date-time":"2024-03-18T03:21:51Z","timestamp":1710732111000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":22,"title":["Participatory action research in critical data studies: Interrogating AI from a South\u2013North approach"],"prefix":"10.1177","volume":"11","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-9408-9688","authenticated-orcid":false,"given":"Andrea","family":"Medrado","sequence":"first","affiliation":[{"name":"CAMRI, Westminster School of Media and Communication, University of Westminster, UK"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7906-002X","authenticated-orcid":false,"given":"Pieter","family":"Verdegem","sequence":"additional","affiliation":[{"name":"CAMRI, Westminster School of Media and Communication, University of Westminster, UK"}]}],"member":"179","published-online":{"date-parts":[[2024,3,18]]},"reference":[{"key":"bibr1-20539517241235869","unstructured":"Aguilar YE (2020) A modest proposal to save the world.\n                      The Rest of World\n                      . https:\/\/restofworld.org\/2020\/saving-the-world-through-tequiology."},{"key":"bibr2-20539517241235869","doi-asserted-by":"publisher","DOI":"10.1177\/0163443716643007"},{"key":"bibr2a-20539517241235869","doi-asserted-by":"publisher","DOI":"10.1093\/sf\/soz162"},{"key":"bibr3-20539517241235869","doi-asserted-by":"publisher","DOI":"10.1145\/3551624.3555290"},{"key":"bibr4-20539517241235869","doi-asserted-by":"publisher","DOI":"10.1145\/3461702.3462612"},{"key":"bibr5-20539517241235869","volume-title":"Is AI Good for the Planet?","author":"Brevini B","year":"2022"},{"key":"bibr6-20539517241235869","doi-asserted-by":"publisher","DOI":"10.7551\/mitpress\/11022.001.0001"},{"key":"bibr7-20539517241235869","volume-title":"The Ironic Spectator: Solidarity in the Age of Post-Humanitarianism","author":"Chouliaraki L","year":"2013"},{"key":"bibr8-20539517241235869","doi-asserted-by":"publisher","DOI":"10.1177\/1527476418796632"},{"key":"bibr9-20539517241235869","doi-asserted-by":"publisher","DOI":"10.1215\/9780822371816"},{"key":"bibr10-20539517241235869","doi-asserted-by":"publisher","DOI":"10.1177\/026858098700200401"},{"key":"bibr11-20539517241235869","volume-title":"Ante la crisis del pa\u00eds: Ideas acci\u00f3n para el cambio","author":"Fals Borda O","year":"2003","edition":"1"},{"key":"bibr12-20539517241235869","doi-asserted-by":"publisher","DOI":"10.1007\/s11023-018-9482-5"},{"key":"bibr13-20539517241235869","volume-title":"Pedagogy of the Oppressed","author":"Freire P","year":"1972"},{"key":"bibr14-20539517241235869","doi-asserted-by":"publisher","DOI":"10.17763\/haer.65.3.12g1923330p1xhj8"},{"key":"bibr15-20539517241235869","doi-asserted-by":"publisher","DOI":"10.1177\/0741713614523667"},{"key":"bibr17-20539517241235869","doi-asserted-by":"publisher","DOI":"10.2307\/3178066"},{"key":"bibr18-20539517241235869","doi-asserted-by":"publisher","DOI":"10.1177\/0008125619863436"},{"key":"bibr19-20539517241235869","doi-asserted-by":"publisher","DOI":"10.1038\/s42256-019-0088-2"},{"key":"bibr20-20539517241235869","doi-asserted-by":"publisher","DOI":"10.7312\/katz19490"},{"key":"bibr21-20539517241235869","doi-asserted-by":"crossref","first-page":"18","DOI":"10.21827\/krisis.38.1.37184","volume":"1","author":"Kennedy H","year":"2018","journal-title":"Krisis: Journal for Contemporary Philosophy"},{"key":"bibr22-20539517241235869","first-page":"83","volume-title":"Thinking Big Data in Geography. 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