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We show how they achieve this by analysing documents from corporate actors headquartered in China, Germany and the US from 2017 to 2023, a pivotal period in the formation of public understanding of the topic. Drawing on conceptual work around \u2018socio-technical imaginaries\u2019 and corporate strategic behaviours, the analysis identifies \u2018hedging\u2019 imaginaries such as \u2018Responsible AI\u2019, \u2018Trustworthy AI\u2019 and \u2018AI for Good\u2019 through communication and stakeholder-networking as a key strategy used by corporate actors to negotiate socio-political differences and navigate regulatory pressure in their interests. 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