{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,29]],"date-time":"2026-04-29T23:06:29Z","timestamp":1777503989660,"version":"3.51.4"},"reference-count":26,"publisher":"SAGE Publications","license":[{"start":{"date-parts":[[2017,1,1]],"date-time":"2017-01-01T00:00:00Z","timestamp":1483228800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Can J Kidney Health Dis"],"published-print":{"date-parts":[[2017,1,1]]},"abstract":"<jats:sec>\n                    <jats:title>Background:<\/jats:title>\n                    <jats:p>The Kidney Foundation of Canada developed a pilot campaign to educate persons attending junior hockey league games in London, Ontario, Canada, on deceased organ donation.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Objective:<\/jats:title>\n                    <jats:p>To evaluate the impact of a hockey campaign on the number of new organ and tissue donor registrants.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Design:<\/jats:title>\n                    <jats:p>Population-based retrospective cohort study.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Setting:<\/jats:title>\n                    <jats:p>Residents of London, Ontario.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Patients:<\/jats:title>\n                    <jats:p>We included 255 476 individuals eligible to register for organ donation with a London, Ontario postal code.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Measurements:<\/jats:title>\n                    <jats:p>We compared the number of new deceased organ donor registrants in London, Ontario, during the campaign period (March 12 to April 16, 2015) with 3 different time periods (December 30, 2014 to February 3, 2015; February 4 to March 11, 2015; April 17 to May 22, 2015). We also compared registration rates in London with 2 Ontario cities (Kitchener-Waterloo and Hamilton) matching in a 1:1 ratio on age, sex, and income quintile.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods:<\/jats:title>\n                    <jats:p>To compare registrations across time periods, we used binomial regression with an identity link function and generalized estimating equations with an independence correlation structure. We used modified Poisson regression to compare registration rates between cities.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results:<\/jats:title>\n                    <jats:p>During the campaign period, there were slightly more registrations (1218 registered of 252 832 unregistered individuals [0.48%]) compared with an earlier time period (risk difference: 0.09%; 95% confidence interval [CI]: 0.05%-0.12%). However, there was no significant difference compared with 2 time periods immediately before and after the campaign. London had slightly more registrations during the campaign period compared with the matched city of Hamilton (1180 registered of 236 582 unregistered individuals [0.50%] vs 490 registered of 236 582 unregistered individuals [0.21%]; risk ratio: 2.41; 95% CI: 2.17-2.68). The registration rate in London did not significantly differ from Kitchener-Waterloo.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Limitations:<\/jats:title>\n                    <jats:p>Unable to conclude whether the minor increase in deceased organ donor registration was the result of the campaign or other factors (e.g., simultaneous organ registration events, seasonality).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusions:<\/jats:title>\n                    <jats:p>Overall, a minor increase in deceased organ donor registration was observed during the hockey organ donation awareness campaign; however, the specific impact of the campaign on organ donor registration could not be determined.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1177\/2054358117717252","type":"journal-article","created":{"date-parts":[[2017,7,11]],"date-time":"2017-07-11T13:39:54Z","timestamp":1499780394000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":3,"title":["Evaluation of a Hockey Deceased Organ Donation Awareness Campaign: A Population-Based Cohort Study"],"prefix":"10.1177","volume":"4","author":[{"given":"Kyla L.","family":"Naylor","sequence":"first","affiliation":[{"name":"Institute of Health Policy, Management, and Evaluation, University of Toronto, Ontario, Canada"},{"name":"Institute for Clinical Evaluative Sciences, Toronto, Ontario, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Susan","family":"McKenzie","sequence":"additional","affiliation":[{"name":"The Kidney Foundation of Canada, Western Canada Branch, Calgary, Alberta, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Cindy","family":"Cherry","sequence":"additional","affiliation":[{"name":"The Kidney Foundation of Canada, Mississauga, Ontario, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Eric","family":"McArthur","sequence":"additional","affiliation":[{"name":"Institute for Clinical Evaluative Sciences, Toronto, Ontario, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Alvin H.","family":"Li","sequence":"additional","affiliation":[{"name":"Department of Epidemiology and Biostatistics, Western University, London, Ontario, Canada"},{"name":"Division of Nephrology, Western University, London, Ontario, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Megan K.","family":"McCallum","sequence":"additional","affiliation":[{"name":"Institute for Clinical Evaluative Sciences, Toronto, Ontario, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"S. Joseph","family":"Kim","sequence":"additional","affiliation":[{"name":"University Health Network, University of Toronto, Ontario, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Versha","family":"Prakash","sequence":"additional","affiliation":[{"name":"Trillium Gift of Life Network, Toronto, Ontario, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Gregory A.","family":"Knoll","sequence":"additional","affiliation":[{"name":"Division of Nephrology, Department of Medicine, Kidney Research Centre, Ottawa Hospital Research Institute, University of Ottawa, Ontario, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Amit X.","family":"Garg","sequence":"additional","affiliation":[{"name":"Institute for Clinical Evaluative Sciences, Toronto, Ontario, Canada"},{"name":"Department of Epidemiology and Biostatistics, Western University, London, Ontario, Canada"},{"name":"Division of Nephrology, Western University, London, Ontario, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2017,7,5]]},"reference":[{"key":"bibr1-2054358117717252","volume-title":"Canadian Organ Replacement Register Annual Report: Treatment of End-Stage Organ Failure in Canada, 2005 to 2014","author":"Canadian Institute for Health Information","year":"2016"},{"key":"bibr2-2054358117717252","doi-asserted-by":"publisher","DOI":"10.1001\/jama.286.1.71"},{"key":"bibr3-2054358117717252","doi-asserted-by":"publisher","DOI":"10.4037\/ccn2002.22.6.44"},{"key":"bibr4-2054358117717252","unstructured":"Trillium Gift of Life Network. Registration stats. https:\/\/beadonor.ca\/scoreboard. Published 2016. Accessed March 4, 2016."},{"key":"bibr5-2054358117717252","unstructured":"Kidney Foundation of Canada. About us. http:\/\/www.kidney.ca\/about-us. Published 2016. Accessed May 24, 2016."},{"key":"bibr6-2054358117717252","unstructured":"Kidney Foundation of Canada BC & Yukon Branch. Kidney transplants & organ donation campaign. http:\/\/www.kidney.ca\/document.doc?id=7850. Published 2016. Accessed March 7, 2016."},{"key":"bibr7-2054358117717252","unstructured":"Kidney Foundation of Canada. World Kidney Day focuses on children: family manages toddler\u2019s daily dialysis treatments while hoping for transplant. http:\/\/www.kidney.ca\/news. Published 2016. Accessed March 15, 2016."},{"key":"bibr8-2054358117717252","unstructured":"Canadian Transplant Association. About the Canadian transplant games. http:\/\/organ-donation-works.org\/english\/events\/canadian-transplant-games\/. Published 2016. Accessed December 12, 2016."},{"key":"bibr9-2054358117717252","unstructured":"Nicoll V. Transplant games launch will head to North Lanarkshire next year. http:\/\/www.eveningtimes.co.uk\/news\/14924959.Transplant_games_launch_to_raise_awareness\/. Published 2016. Accessed December 12, 2016."},{"key":"bibr10-2054358117717252","unstructured":"World Transplant Games Federation. World transplant games federation manifesto. http:\/\/wtgf.org\/wtgf-manifesto\/. Published 2016. Accessed December 12, 2016."},{"key":"bibr11-2054358117717252","unstructured":"Organ Donation NHS. Sign for life. https:\/\/www.organdonation.nhs.uk\/news-and-campaigns\/sign-for-life\/. Published 2016. Accessed December 12, 2016."},{"key":"bibr12-2054358117717252","unstructured":"Organ Donation NHS. Sign for life-football clubs support new organ donation campaign. https:\/\/www.organdonation.nhs.uk\/news-and-campaigns\/news\/sign-for-life-football-clubs-support-new-organ-donation-campaign\/. Published 2015. Accessed December 12, 2016."},{"key":"bibr13-2054358117717252","unstructured":"Carneiro J. How thousands of football fans are helping to save lives. http:\/\/www.bbc.com\/news\/magazine-27632527. Published 2014. Accessed March 15, 2016."},{"key":"bibr14-2054358117717252","unstructured":"Nudd T. Ogilvy Brazil scores promo grand prix for soccer team\u2019s organ donor campaign: rabid fans\u2019 hearts still beat. http:\/\/www.adweek.com\/news\/advertising-branding\/ogilvy-brazil-scores-promo-grand-prix-soccer-teams-organ-donor-campaign-15. Published 2013. Accessed March 15, 2016."},{"key":"bibr15-2054358117717252","unstructured":"Trillium Gift of Life Network. Registration stats: where does your community rank? https:\/\/beadonor.ca\/community\/list\/desc\/registration_rate. Published 2016. Accessed March 4, 2016."},{"key":"bibr16-2054358117717252","doi-asserted-by":"publisher","DOI":"10.1111\/j.1432-2277.2012.01472.x"},{"key":"bibr17-2054358117717252","doi-asserted-by":"publisher","DOI":"10.1080\/03610910902859574"},{"key":"bibr18-2054358117717252","doi-asserted-by":"publisher","DOI":"10.1093\/aje\/kwh090"},{"key":"bibr19-2054358117717252","unstructured":"Trillium Gift of Life Network. Organizational drives. https:\/\/beadonor.ca\/campaign\/list\/asc\/organization\/london. Published 2016. Accessed March 4, 2016."},{"key":"bibr20-2054358117717252","doi-asserted-by":"publisher","DOI":"10.1097\/TP.0000000000000897"},{"key":"bibr21-2054358117717252","doi-asserted-by":"publisher","DOI":"10.1136\/bmjopen-2013-003453."},{"key":"bibr22-2054358117717252","doi-asserted-by":"publisher","DOI":"10.2215\/CJN.04100412"},{"key":"bibr23-2054358117717252","doi-asserted-by":"publisher","DOI":"10.1080\/13548506.2011.564353"},{"key":"bibr24-2054358117717252","doi-asserted-by":"publisher","DOI":"10.1111\/ajt.12312"},{"key":"bibr25-2054358117717252","doi-asserted-by":"publisher","DOI":"10.1177\/152692480801800207"},{"key":"bibr26-2054358117717252","doi-asserted-by":"publisher","DOI":"10.1111\/j.1600-6143.2009.03008.x"}],"container-title":["Canadian Journal of Kidney Health and Disease"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/2054358117717252","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/2054358117717252","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/2054358117717252","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,28]],"date-time":"2026-04-28T15:22:38Z","timestamp":1777389758000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/2054358117717252"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017,1,1]]},"references-count":26,"alternative-id":["10.1177\/2054358117717252"],"URL":"https:\/\/doi.org\/10.1177\/2054358117717252","relation":{},"ISSN":["2054-3581","2054-3581"],"issn-type":[{"value":"2054-3581","type":"print"},{"value":"2054-3581","type":"electronic"}],"subject":[],"published":{"date-parts":[[2017,1,1]]},"article-number":"2054358117717252"}}