{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,6]],"date-time":"2026-07-06T12:26:22Z","timestamp":1783340782130,"version":"3.54.6"},"reference-count":27,"publisher":"SAGE Publications","license":[{"start":{"date-parts":[[2019,1,1]],"date-time":"2019-01-01T00:00:00Z","timestamp":1546300800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["DIGITAL HEALTH"],"published-print":{"date-parts":[[2019,1]]},"abstract":"<jats:sec>\n                    <jats:title>Objective<\/jats:title>\n                    <jats:p>Chlamydia is one of the most common sexually transmitted infections in teenagers and young adults. This study used a mixed-methods analysis to investigate targeted promotion of chlamydia home-testing on social media.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>Our first study, in which face-to-face interviews with young women were conducted, sought to explore their attitudes and preferences towards social media-based health promotion. Our second study used Facebook and Google analytics to examine visits to a chlamydia testing page (where chlamydia testing kits could be ordered online), both before and after a targeted Facebook-based health promotion campaign was conducted.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>The interviews revealed Facebook to be the preferred choice of social media, with participants perceiving it to be a powerful and far-reaching platform for social interaction. Participants also highlighted several aspects of promotional content to be important at increasing engagement with the target population, including appropriate use of colour, level of interactivity, use of humour and anonymity. The website analysis showed a 277% increase in the direct entrance on the chlamydia testing kit page and a 41% increase in chlamydia test kit orders, in comparison with the baseline period prior to the intervention.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusions<\/jats:title>\n                    <jats:p>The findings support social media as an engaging medium for the online promotion of chlamydia self-testing and implicate Facebook advertising as a useful tool in addition to community-based chlamydia screening services. Future research needs to identify whether targeted social media-based health promotion could lead to higher chlamydia diagnosis rate in comparison to traditional communication channels.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1177\/2055207619827193","type":"journal-article","created":{"date-parts":[[2019,2,1]],"date-time":"2019-02-01T18:00:57Z","timestamp":1549044057000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":24,"title":["Targeted advertisement of chlamydia screening on social media: A mixed-methods analysis"],"prefix":"10.1177","volume":"5","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-7010-5308","authenticated-orcid":false,"given":"Tom","family":"Nadarzynski","sequence":"first","affiliation":[{"name":"School of Social Sciences, The University of Westminster, Westminster, UK"},{"name":"Sexual Health Services, Solent NHS Trust, Solent, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jack","family":"Burton","sequence":"additional","affiliation":[{"name":"School of Psychology, The University of Southampton, Southampton, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kimberley","family":"Henderson","sequence":"additional","affiliation":[{"name":"Sexual Health Services, Solent NHS Trust, Solent, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Deborah","family":"Zimmerman","sequence":"additional","affiliation":[{"name":"Sexual Health Services, Solent NHS Trust, Solent, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Orla","family":"Hill","sequence":"additional","affiliation":[{"name":"School of Psychology, The University of Southampton, Southampton, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Cynthia","family":"Graham","sequence":"additional","affiliation":[{"name":"School of Psychology, The University of Southampton, Southampton, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2019,2,1]]},"reference":[{"key":"bibr1-2055207619827193","unstructured":"Dehne K, Riedner G.\n                      Sexually transmitted infections among adolescents. The need for adequate health services\n                      , http:\/\/www.who.int\/maternal_child_adolescent\/documents\/9241562889\/en\/ (2005, accessed 10 January 2018)."},{"key":"bibr2-2055207619827193","unstructured":"Public Health England. Sexually transmitted infections and chlamydia screening in England, 2016, https:\/\/www.gov.uk\/government\/uploads\/system\/uploads\/attachment_data\/file\/617025\/Health_Protection_Report_STIs_NCSP_2017.pdf (2017, accessed 10 January 2018)."},{"key":"bibr3-2055207619827193","unstructured":"Development Economics. Unprotected nation: The financial and economic impacts of restricted contraceptive and sexual health services, http:\/\/www.fpa.org.uk\/sites\/default\/files\/unprotected-nationsexual- health-full-report.pdf (2013, accessed 10 January 2018)."},{"key":"bibr4-2055207619827193","unstructured":"Lenhart A, Purcell K, Smith A, et\u00a0al. Social media & mobile internet use among teens and young adults. Millennials.\n                      Pew Internet & American Life Project\n                      , http:\/\/www.pewinternet.org\/files\/old-media\/Files\/Reports\/2010\/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf (2010, accessed on 25 February 2018)."},{"key":"bibr5-2055207619827193","unstructured":"Office for National Statistics.\n                      Internet access \u2013 households and individuals, Great Britain: 2016\n                      , pp.3\u20138, 4 August 2016. Newport: Office for National Statistics."},{"key":"bibr6-2055207619827193","doi-asserted-by":"publisher","DOI":"10.3390\/socsci6030078"},{"key":"bibr7-2055207619827193","doi-asserted-by":"publisher","DOI":"10.1080\/07370016.2012.670579"},{"key":"bibr8-2055207619827193","doi-asserted-by":"publisher","DOI":"10.1016\/j.amepre.2012.07.022"},{"key":"bibr9-2055207619827193","doi-asserted-by":"publisher","DOI":"10.1111\/jnu.12032"},{"key":"bibr10-2055207619827193","doi-asserted-by":"publisher","DOI":"10.3402\/gha.v9.32193"},{"key":"bibr11-2055207619827193","first-page":"263","volume":"7","author":"Evers CW","year":"2013","journal-title":"Int J Commun"},{"key":"bibr12-2055207619827193","doi-asserted-by":"publisher","DOI":"10.1080\/19325037.2011.10599189"},{"key":"bibr13-2055207619827193","doi-asserted-by":"publisher","DOI":"10.1363\/4021208"},{"key":"bibr14-2055207619827193","doi-asserted-by":"publisher","DOI":"10.1191\/1478088706qp063oa"},{"key":"bibr15-2055207619827193","doi-asserted-by":"crossref","unstructured":"Gabarron E, Luque LF, Schopf TR, et\u00a0al. Impact of Facebook Ads for Sexual Health Promotion Via an Educational Web App: A Case Study. In\n                      Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications\n                      . 1st ed. Pennsylvania: IGI Global, 2019, pp.990-1003).","DOI":"10.4018\/978-1-5225-6915-2.ch045"},{"key":"bibr16-2055207619827193","doi-asserted-by":"publisher","DOI":"10.2196\/jmir.7997"},{"key":"bibr17-2055207619827193","doi-asserted-by":"publisher","DOI":"10.1177\/1524500414530386"},{"key":"bibr18-2055207619827193","doi-asserted-by":"publisher","DOI":"10.1186\/1475-925X-10-24"},{"key":"bibr19-2055207619827193","doi-asserted-by":"publisher","DOI":"10.1002\/ijop.12042"},{"key":"bibr20-2055207619827193","doi-asserted-by":"publisher","DOI":"10.1186\/s12889-015-1396-z"},{"key":"bibr21-2055207619827193","unstructured":"Collins RL, Martino S, Shaw R. Influence of New Media on Adolescent Sexual Health. Working Paper WR-761), https:\/\/www.rand.org\/content\/dam\/rand\/pubs\/working_papers\/2011\/RAND_WR761.pdf (2010, accessed 26 February 2018)."},{"key":"bibr22-2055207619827193","doi-asserted-by":"publisher","DOI":"10.1080\/10410236.2013.769832"},{"key":"bibr23-2055207619827193","doi-asserted-by":"publisher","DOI":"10.1080\/10410236.2011.566832"},{"key":"bibr24-2055207619827193","doi-asserted-by":"publisher","DOI":"10.1016\/S0968-8080(13)41686-5"},{"key":"bibr25-2055207619827193","doi-asserted-by":"publisher","DOI":"10.2196\/jmir.4387"},{"key":"bibr26-2055207619827193","doi-asserted-by":"publisher","DOI":"10.1177\/1524839911405850"},{"key":"bibr27-2055207619827193","doi-asserted-by":"publisher","DOI":"10.2196\/jmir.1058"}],"container-title":["DIGITAL HEALTH"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/2055207619827193","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/2055207619827193","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/2055207619827193","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,28]],"date-time":"2026-04-28T17:57:31Z","timestamp":1777399051000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/2055207619827193"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019,1]]},"references-count":27,"alternative-id":["10.1177\/2055207619827193"],"URL":"https:\/\/doi.org\/10.1177\/2055207619827193","relation":{},"ISSN":["2055-2076","2055-2076"],"issn-type":[{"value":"2055-2076","type":"print"},{"value":"2055-2076","type":"electronic"}],"subject":[],"published":{"date-parts":[[2019,1]]},"article-number":"2055207619827193"}}