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Alcohol restriction policies can help control the harms caused by alcohol use. eHealth activities have been proposed to bolster public support for such policies. However, the psychological mechanisms underlying this relationship remain unexplored. This study aims to investigate the association between eHealth activities and support for alcohol restriction policies by influencing the specific awareness of certain diseases (cancer and heart disease), and how this relationship can be moderated by self-efficacy, among three groups of drinkers (i.e., light, moderate, and heavy drinkers).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Method<\/jats:title>\n                    <jats:p>This study employed a secondary analysis of the Health Information National Trends Survey (HINTS) in 2020, with a sample size of 1388. A moderated mediation analysis was conducted to examine the relationships among focal variables.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Result<\/jats:title>\n                    <jats:p>This study reported a positive indirect relationship between eHealth activities and support for alcohol restriction policies mediated by drinkers\u2019 perception that alcohol consumption causes cancer. Moreover, a positive moderating effect of self-efficacy was found in the relationship between eHealth activities and belief that alcohol causes cancer. However, for beliefs about alcohol causes heart disease, neither the indirect effect nor the moderating effect of self-efficacy was significant. In subgroup analysis, the indirect pathway from eHealth activities to support for alcohol restriction policies, via increased belief that alcohol causes cancer, was significant among light and moderate drinkers. Self-efficacy moderated the link between eHealth activities and beliefs about alcohol-related cancer and heart disease in moderate drinkers.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusion<\/jats:title>\n                    <jats:p>This study indicates the role of eHealth activities to promote alcohol restriction policies by raising drinkers\u2019 belief that alcohol causes cancer. Moreover, self-efficacy is crucial since it can strengthen the impact of eHealth activities on the belief that alcohol causes cancer. Finally, it is essential to correct the misconception about alcohol's benefits for heart disease.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1177\/20552076251376287","type":"journal-article","created":{"date-parts":[[2025,9,11]],"date-time":"2025-09-11T16:44:57Z","timestamp":1757609097000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":1,"title":["Understanding the associations between eHealth activities and support for alcohol restrictions among drinkers\u2014the roles of alcohol-related health risk awareness and self-efficacy"],"prefix":"10.1177","volume":"11","author":[{"ORCID":"https:\/\/orcid.org\/0009-0003-3259-3525","authenticated-orcid":false,"given":"Zijun Chloe","family":"Wang","sequence":"first","affiliation":[{"name":"Department of Communication, Faculty of Social Sciences, University of Macau, Taipa, Macao"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3041-627X","authenticated-orcid":false,"given":"Minqin","family":"Ma","sequence":"additional","affiliation":[{"name":"Department of Communication, Faculty of Humanities and Social Sciences, Beijing Normal-Hong Kong Baptist University, Zhuhai, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Xi","family":"Xia","sequence":"additional","affiliation":[{"name":"Department of Communication, Faculty of Social Sciences, University of Macau, Taipa, Macao"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0009-0005-3401-7104","authenticated-orcid":false,"given":"Ming Milano","family":"Li","sequence":"additional","affiliation":[{"name":"Department of Communication, Faculty of Social Sciences, University of Macau, Taipa, Macao"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6038-0661","authenticated-orcid":false,"given":"Xinshu","family":"Zhao","sequence":"additional","affiliation":[{"name":"Department of Communication, Faculty of Social Sciences, University of Macau, Taipa, Macao"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8695-2760","authenticated-orcid":false,"given":"Song Harris","family":"Ao","sequence":"additional","affiliation":[{"name":"School of Journalism and Communication, Sun Yat-Sen University, Guangzhou, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2025,9,11]]},"reference":[{"key":"e_1_3_2_2_2","doi-asserted-by":"publisher","DOI":"10.1371\/journal.pmed.0040151"},{"key":"e_1_3_2_3_2","volume-title":"2019 National survey on drug use and health","author":"SAMHSA","year":"2020","unstructured":"SAMHSA. 2019 National survey on drug use and health. 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