{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,1]],"date-time":"2026-05-01T14:41:04Z","timestamp":1777646464479,"version":"3.51.4"},"reference-count":81,"publisher":"SAGE Publications","license":[{"start":{"date-parts":[[2021,1,1]],"date-time":"2021-01-01T00:00:00Z","timestamp":1609459200000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/"}],"funder":[{"DOI":"10.13039\/100008460","name":"National Center for Complementary and Integrative Health","doi-asserted-by":"publisher","award":["K23AT010487"],"award-info":[{"award-number":["K23AT010487"]}],"id":[{"id":"10.13039\/100008460","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Glob Adv Health Med"],"published-print":{"date-parts":[[2021,1]]},"abstract":"<jats:sec>\n                    <jats:title>Background<\/jats:title>\n                    <jats:p>Dissemination research is the study of distributing information and intervention materials to a specific clinical practice or public health audience. Acupuncture, a healthcare practice involving the stimulation of certain body points, often with thin needles, is considered an evidence-based treatment for low back pain (LBP), but is underutilized in the United States. Body: We will use the example of acupuncture for LBP to identify opportunities to leverage dissemination research to increase utilization of acupuncture. Deficits in the awareness or knowledge of acupuncture may limit its adoption by patients and other stakeholders. Thus, we summarize methods to gather data on stakeholder awareness and knowledge of acupuncture for LBP, i.e., audience research. Engaging multiple stakeholder audiences (e.g., health system leaders, primary care providers, patients), is needed to generate knowledge on promising dissemination strategies for each audience. Audience segmentation is important for identifying population subgroups for whom adoption of acupuncture may require a more intensive or tailored dissemination strategy. To illustrate potential audience \u2018segments\u2019, our research discussion focused on developing dissemination strategies by age (i.e., older adults \u2013 those age 65\u2009years or older, and younger adults \u2013 those under age 65\u2009). This decision was prompted by Medicare\u2019s recent policy covering acupuncture for chronic LBP. We leverage current knowledge of barriers and facilitators of acupuncture use to discuss how further tailoring of dissemination strategies might optimize adoption of acupuncture in both groups of adults. Experimental study designs could then be used to compare the effectiveness of such strategies to increase awareness, knowledge, or adoption of acupuncture. Conclusions: Conducting dissemination research may improve awareness and knowledge of acupuncture, and ultimately the adoption of acupuncture in biomedical settings. We anticipate that the concepts highlighted in this manuscript will also be helpful for those disseminating information about other complementary and integrative health approaches.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1177\/2164956120980694","type":"journal-article","created":{"date-parts":[[2021,5,24]],"date-time":"2021-05-24T15:07:28Z","timestamp":1621868848000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":10,"title":["The Intersection of Dissemination Research and Acupuncture: Applications for Chronic Low Back Pain"],"prefix":"10.1177","volume":"10","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3240-6756","authenticated-orcid":false,"given":"Eric J","family":"Roseen","sequence":"first","affiliation":[{"name":"Department of Family Medicine, Boston Medical Center, Boston University School of Medicine, Boston, Massachusetts"},{"name":"Department of Rehabilitation Science, MGH Institute of Health Professions, Boston, Massachusetts"},{"name":"New England Geriatric Research, Education, and Clinical Center, VA Boston Healthcare System, Boston, Massachusetts"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jonathan","family":"Purtle","sequence":"additional","affiliation":[{"name":"Department of Health Management and Policy, Dornsife School of Public Health, Drexel University, Philadelphia, Pennsylvania"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Weijun","family":"Zhang","sequence":"additional","affiliation":[{"name":"Department of Medicine, UCLA Center for East-West Medicine, Los Angeles, California"},{"name":"Division of General Internal Medicine and Health Service Research, Department of Medicine, David Geffen School of Medicine at UCLA, Los Angeles, California"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"David W","family":"Miller","sequence":"additional","affiliation":[{"name":"Department of Pediatrics, Connor Integrative Health Network, University Hospitals, Rainbow Babies and Children's Hospital, Cleveland, Ohio"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Andrea Wershof","family":"Schwartz","sequence":"additional","affiliation":[{"name":"New England Geriatric Research, Education, and Clinical Center, VA Boston Healthcare System, Boston, Massachusetts"},{"name":"Department of Medicine, Harvard Medical School, Boston, Massachusetts"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shoba","family":"Ramanadhan","sequence":"additional","affiliation":[{"name":"Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health, Boston, Massachusetts"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Karen J","family":"Sherman","sequence":"additional","affiliation":[{"name":"Kaiser Permanente Washington Health Research Institute, Kaiser Permanente Washington, Seattle, Washington"},{"name":"Department of Epidemiology, University of Washington, Seattle, Washington"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2021,5,24]]},"reference":[{"key":"bibr1-2164956120980694","doi-asserted-by":"publisher","DOI":"10.1001\/archinternmed.2012.3654"},{"key":"bibr2-2164956120980694","doi-asserted-by":"publisher","DOI":"10.1016\/j.jpain.2017.11.005"},{"key":"bibr3-2164956120980694","doi-asserted-by":"publisher","DOI":"10.7326\/M16-2367"},{"key":"bibr4-2164956120980694","volume-title":"Evidence Map of Acupuncture. 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