{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,29]],"date-time":"2025-12-29T19:07:22Z","timestamp":1767035242936,"version":"3.33.0"},"reference-count":30,"publisher":"SAGE Publications","issue":"4","license":[{"start":{"date-parts":[[2009,11,30]],"date-time":"2009-11-30T00:00:00Z","timestamp":1259539200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["American Behavioral Scientist"],"published-print":{"date-parts":[[2009,12]]},"abstract":"<jats:p> Public diplomacy is an increasing popular preoccupation of governments worldwide, especially aimed at achieving acceptance of their foreign policies abroad, in which corporations have traditionally played a secondary role. However, as it happens with governments, corporations have understood long ago the challenges of being accepted abroad. In this paper the authors suggest that \u2018corporate diplomacy\u2019 is also a process by which corporations intend to be recognized as representatives of something that might be a concept or a country or its related values. In this case, it is essential to create a sincere adaptation of the corporate values to the societal values if a corporation wishes to have a symbiotic relationship with key stakeholders. \u2018Corporate diplomacy\u2019 thus becomes a complex process of commitment towards society, and in particular with its public institutions, whose main added value to the corporation is a greater degree of legitimacy or \u201clicense-to-operate,\u201d which in turn improves its power within a given social system. By proposing a certain notion of \u2018corporate diplomacy\u2019 the authors intend to evocate an important role that modern corporations are increasingly playing through their public relations practice and which might be shaping the definition of corporations as institutions within society. <\/jats:p>","DOI":"10.1177\/0002764209347630","type":"journal-article","created":{"date-parts":[[2009,12,1]],"date-time":"2009-12-01T03:27:29Z","timestamp":1259638049000},"page":"549-564","source":"Crossref","is-referenced-by-count":79,"title":["From Public Diplomacy to Corporate Diplomacy: Increasing Corporation\u2019s Legitimacy and Influence"],"prefix":"10.1177","volume":"53","author":[{"given":"Enric","family":"Ordeix-Rigo","sequence":"first","affiliation":[{"name":"Ramon Llull University, Barcelona, SPAIN,"}]},{"given":"Jo\u00e3o","family":"Duarte","sequence":"additional","affiliation":[{"name":"Lisbon's Polytechnic Institute, Lisbon, PORTUGAL"}]}],"member":"179","published-online":{"date-parts":[[2009,11,30]]},"reference":[{"volume-title":"Pubic relations theory II","year":"2006","author":"Botan, C.","key":"atypb1"},{"key":"atypb2","doi-asserted-by":"publisher","DOI":"10.2307\/2128415"},{"volume-title":"Manager\u2019s guide to excellence in public relations and communication management","year":"1995","author":"Dozier, D.","key":"atypb3"},{"volume-title":"paper presented at the 1st Bledcom Environmental Conference - \"Environmental Citizenship through Communication: Trends, Challenges and Solutions\"","author":"Eir\u00f3-Gomes, M.","key":"atypb4"},{"volume-title":"Excellence in public relations and communication management","year":"1992","author":"Grunig, J.","key":"atypb5"},{"key":"atypb6","unstructured":"Heath, R. 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