{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,2]],"date-time":"2026-03-02T13:49:17Z","timestamp":1772459357140,"version":"3.50.1"},"reference-count":44,"publisher":"SAGE Publications","issue":"1","license":[{"start":{"date-parts":[[2013,1,15]],"date-time":"2013-01-15T00:00:00Z","timestamp":1358208000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["The Journal of Applied Behavioral Science"],"published-print":{"date-parts":[[2013,3]]},"abstract":"<jats:p> What drives the decision to act with virtue when one faces an ethical challenge? Events occurring in social interactions pose moral queries that drive people to respond with ethical strength, or to turn away. To understand the role of values in motivating morally responsible behavior, we identify military managers\u2019 reasons for action when faced with a wartime moral dilemma. We employ qualitative methods to reveal a network of interconnected values, reflecting inferences between them and paths serving as motivations for action. Our approach unpacks what lies behind values that drive virtuous decisions, which we test quantitatively. The laddering technique we employ also serves as a tool, shedding light on the cognitive backstage of ethical decision making. Helping managers become aware of their tacit assumptions will be useful to augment ethics training and management practice. Implications and suggestions for additional research are presented. <\/jats:p>","DOI":"10.1177\/0021886312471194","type":"journal-article","created":{"date-parts":[[2013,1,17]],"date-time":"2013-01-17T01:29:21Z","timestamp":1358386161000},"page":"69-94","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":26,"title":["The Role of Moral Values in Instigating Morally Responsible Decisions"],"prefix":"10.1177","volume":"49","author":[{"given":"Richard P.","family":"Bagozzi","sequence":"first","affiliation":[{"name":"University of Michigan, Ann Arbor, MI, USA"}]},{"given":"Leslie E.","family":"Sekerka","sequence":"additional","affiliation":[{"name":"Menlo College, Atherton, CA, USA"}]},{"given":"Vanessa","family":"Hill","sequence":"additional","affiliation":[{"name":"University of Louisiana at Lafayette, Lafayette, LA, USA"}]},{"given":"Francesco","family":"Sguera","sequence":"additional","affiliation":[{"name":"Universidade Cat\u00f3lica Portuguesa, Lisbon, Portugal"}]}],"member":"179","published-online":{"date-parts":[[2013,1,15]]},"reference":[{"key":"bibr1-0021886312471194","volume-title":"Ruler of the mind","author":"Anderson J. 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