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The authors synthesize extant knowledge on the subject and provide a foundation for future research by clarifying the construct's domain, developing research propositions, and constructing an integrating framework that includes antecedents and consequences of a market orientation. They draw on the occasional writings on the subject over the last 35 years in the marketing literature, work in related disciplines, and 62 field interviews with managers in diverse functions and organizations. Managerial implications of this research are discussed.<\/jats:p>","DOI":"10.1177\/002224299005400201","type":"journal-article","created":{"date-parts":[[2018,11,28]],"date-time":"2018-11-28T08:52:30Z","timestamp":1543395150000},"page":"1-18","source":"Crossref","is-referenced-by-count":13146,"title":["Market Orientation: The Construct, Research Propositions, and Managerial Implications"],"prefix":"10.1177","volume":"54","author":[{"given":"Ajay K.","family":"Kohli","sequence":"first","affiliation":[{"name":"Department of Marketing Administration, The University of Texas at Austin."}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Bernard J.","family":"Jaworski","sequence":"additional","affiliation":[{"name":"Department of Marketing, Karl Eller Graduate School of Management, University of Arizona."}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[1990,4]]},"reference":[{"key":"e_1_3_1_2_1","volume-title":"Scanning Business Environments.","author":"Aguilar Francis","year":"1967","unstructured":"AguilarFrancis (1967), Scanning Business Environments. 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