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Consequently, an understanding of the symbolic use of brands has been limited in the consumer behavior literature. In this research, the author develops a theoretical framework of the brand personality construct by determining the number and nature of dimensions of brand personality (Sincerity, Excitement, Competence, Sophistication, and Ruggedness). To measure the five brand personality dimensions, a reliable, valid, and generalizable measurement scale is created. Finally, theoretical and practical implications regarding the symbolic use of brands are discussed.<\/jats:p>","DOI":"10.1177\/002224379703400304","type":"journal-article","created":{"date-parts":[[2018,12,13]],"date-time":"2018-12-13T11:17:38Z","timestamp":1544699858000},"page":"347-356","source":"Crossref","is-referenced-by-count":3239,"title":["Dimensions of Brand Personality"],"prefix":"10.1177","volume":"34","author":[{"given":"Jennifer L.","family":"Aaker","sequence":"first","affiliation":[{"name":"Anderson School of Management, University of California, Los Angeles"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[1997,8,1]]},"reference":[{"key":"bibr1-002224379703400304","doi-asserted-by":"publisher","DOI":"10.1086\/209513"},{"key":"bibr2-002224379703400304","volume-title":"\u201cThe Influence of Culture on the Self-Expressive Use of Brands,\u201d","author":"Aaker 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